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What It Takes to Put Clients First

Look at any company’s mission statement and you’ll doubtless see some variation of the credo “Our customers come first.” Unfortunately for those customers, most people instinctively put themselves first. Here’s how organizations can live up to their lofty goals and truly serve their clients.


About the Author(s)

Joseph Callaway and JoAnn Callaway are founders of the real estate company Those Callaways. They are coauthors of the New York Times bestseller Clients First: The Two Word Miracle. For more information, visit www.clientsfirstbook.com