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What It Takes to Put Clients First

Look at any company’s mission statement and you’ll doubtless see some variation of the credo “Our customers come first.” Unfortunately for those customers, most people instinctively put themselves first. Here’s how organizations can live up to their lofty goals and truly serve their clients.


About the Author(s)

Joseph Callaway and JoAnn Callaway are founders of the real estate company Those Callaways. They are coauthors of the New York Times bestseller Clients First: The Two Word Miracle. For more information, visit www.clientsfirstbook.com

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.