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Using Vision to Drive Massive Change

It’s no secret that most people don’t like change; and the bigger and more radical the change, the less they like it. That’s why, to succeed, all big ideas—like the Tesla S electric car or the Starbucks $5 cup of coffee—must first bring about a shift in the cultural mindset.


About the Author(s)

David Martin and Kathy Quinn are experts in business growth execution, helping executives deliver on their best ideas by identifying and overcoming the hidden, invisible barriers that derail success. For more information, visit www.growthvault.com