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Using Vision to Drive Massive Change

It’s no secret that most people don’t like change; and the bigger and more radical the change, the less they like it. That’s why, to succeed, all big ideas—like the Tesla S electric car or the Starbucks $5 cup of coffee—must first bring about a shift in the cultural mindset.


About the Author(s)

David Martin and Kathy Quinn are experts in business growth execution, helping executives deliver on their best ideas by identifying and overcoming the hidden, invisible barriers that derail success. For more information, visit www.growthvault.com

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.