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To Win, Understand Your Enemy

Sun Tzu’s The Art of War has inspired generations of leaders with its strategies for prevailing against opponents, no matter how large or intimidating. His age-old advice is still true today: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.”

About the Author(s)

Becky Sheetz-Runkle is a strategic marketer, speaker, and martial artist. She is the author of Sun Tzu for Women: The Art of War for Small Business (AMACOM, 2014) from which this article was adapted.

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.