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The Acid Test for Employee Engagement

When your employees talk about your organization to customers or among themselves, do they say “we” or “they"? The difference between these two little words may appear insignificant, but it speaks volumes about employee engagement and commitment.


About the Author(s)

Bruce L. Katcher, Ph.D. is an industrial/organizational psychologist and founder and president of Discovery Surveys, Inc. (http://www.discoverysurveys.com/) and the Center for Independent Consulting (www.centerforindependentconsulting.com). He is the author of 30 Reasons Employees Hate their Managers (AMACOM) and, most recently, An Insider's Guide to Building a Successful Consulting Practice (AMACOM, 2010).