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Telling Your Brand Story

Every member of your sales staff should be a "brand ambassador" who is able to explain your company's brand story in 30 seconds. By articulating your brand story, sales staff will convey your company's unique advantages, engage the customer, and differentiate your products and services from those of competitors. In other words, they'll close more sales....

5 Skills Every New Manager Needs to Succeed

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.