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Tattoo You: What Marketers Can Learn from “Tattoo Brands”

Brand loyalty is a beautiful thing, but what would possess a consumer to etch a brand’s logo permanently into his skin? Harley-Davidson, Playboy, Nike, Apple, and other brands reap the benefits of widespread “tattoo” appeal. What can your brand learn from these super brand-loving customers? Plenty.

About the Author(s)

BJ Bueno is founder of the Cult Branding Company, a consumer research firm that helps businesses use psychological research to identify the patterns their best customers share and to predict consumer behavior. He is the author of Cult Branding Workbook (2008), coauthor of The Power of Cult Branding (2002), and Why We Talk: The Truth Behind Word-of-Mouth (2007). For more information, visit: www.cultbranding.com

5 Skills Every New Manager Needs to Succeed

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.