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Speaking Excellence

By: Brian Tracy

If you want to speak with competence, confidence, and clarity, you need the four Ds. In his book Speaking to Win (AMACOM), Brian Tracy discusses the four key elements:

1. Desire. You must have an intense, burning desire to speak well. If your desire is strong enough and you want to achieve speaking mastery long enough, nothing can stop you from reaching your goal; but desire is not enough.

2. Decision. You must make a decision this very day that you are going to make every effort, overcome any obstacle, and do whatever it takes to become excellent.

3. Discipline. You must have the discipline to plan, prepare, and deliver talks and presentations, over and over again, until you achieve mastery. There are no shortcuts to hard work in developing an essential skill.

4. Determination. You must have the determination to persist and persevere in spite of any short-term setback, obstacle, or embarrassment you may experience.

About the Author(s)

Brian Tracy is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 65 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.