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Reaching the Decision Makers

What’s the number one goal of anyone trying to land a sale? Getting access to senior executives—the decision makers who have the authority to green light the big bucks deals. Nicholas Read, author of Selling to the C-Suite, explains how to break through those sturdy gates.

About the Author(s)

Nicholas Read Nicholas Read is president of consulting firm SalesLabs (www.saleslabs.com) and coauthor of Selling to the C-Suite (McGraw Hill, 2010). For more information, visit www.cxo-selling.com

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