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Overcoming Objections

No matter what you’re selling, customers will have concerns that you must resolve before you can close the sale. When is the best time to deal with a customer’s objections? The answer varies from immediately to never, as Brian Tracy explains in his new book Unlimited Sales Success.


About the Author(s)

Brian Tracy is one of America’s leading authorities on the enhancement of personal effectiveness, the development of human potential, and the art of salesmanship. A dynamic and entertaining speaker, he has motivated and inspired thousands of people toward peak performance and high achievement. His seminars on leadership, goals, motivation, time management, and success psychology draw capacity audiences. He is the bestselling author of 55 books that have been translated into 38 languages.




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