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Morph Your Marketing Strategies from "New" Media to "Now" Media

Banner ads, pop-ups, and e-mail blasts are so yesterday. Today’s marketers must identify the right mix of digital outlets and interactions that will build awareness and demand for their products—before the consumer moves on to click on something more interesting.


About the Author(s)

Rick Mathieson is vice president and creative director for Creative i Advertising & Interactive Media. He is the author of Branding Unbound and, most recently, The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (AMACOM, 2010), from which this article is adapted.

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