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Morph Your Marketing Strategies from "New" Media to "Now" Media

Banner ads, pop-ups, and e-mail blasts are so yesterday. Today’s marketers must identify the right mix of digital outlets and interactions that will build awareness and demand for their products—before the consumer moves on to click on something more interesting.


About the Author(s)

Rick Mathieson is vice president and creative director for Creative i Advertising & Interactive Media. He is the author of Branding Unbound and, most recently, The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (AMACOM, 2010), from which this article is adapted.

5 Skills Every New Manager Needs to Succeed

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.