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Marketing to Millennials

Millennials, or Generation Y, now number more than 80 million and have an estimated purchasing power of $200 billion. What’s your organization doing to engage them?


About the Author(s)

Jeff Fromm and Christie Garton. Jeff Fromm is executive vice president at Barkley, the largest 100% employee-owned ad agency in the United States. Christie Garton is a lawyer and entrepreneur whose U Chic Media company and bestselling college guidebook series for women have received national attention. They are coauthors of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, from which this article was adapted.

5 Skills Every New Manager Needs to Succeed

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.