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Marketing to Millennials

Millennials, or Generation Y, now number more than 80 million and have an estimated purchasing power of $200 billion. What’s your organization doing to engage them?


About the Author(s)

Jeff Fromm and Christie Garton. Jeff Fromm is executive vice president at Barkley, the largest 100% employee-owned ad agency in the United States. Christie Garton is a lawyer and entrepreneur whose U Chic Media company and bestselling college guidebook series for women have received national attention. They are coauthors of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, from which this article was adapted.

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