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Managing in the Platform Age

What is a platform? And why, as a manager, should you embrace its principles? An expert on the subject explains, using pages from the playbooks of some modestly successful platform companies: Amazon, Apple, Facebook, and Google.

About the Author(s)

Phil Simon is the author of four management books, including his new title, The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business. A recognized technology expert and business blogger and writer, he advises companies on how to optimize their use of technology.