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It’s Just Common Sense

Each of us experiences hundreds of interactions and face many decisions every day. While we often base our responses on our years of accumulated knowledge, we often make decisions based on our experience and good old common sense. Unfortunately, as it is widely recognized in business, “common sense is not so common.”


About the Author(s)

Michael Feuer cofounded OfficeMax in 1988 with one store, $20,000 of his own money, a partner, and a small group of investors. As CEO he grew it to more than 1,000 stores worldwide with annual sales topping $5 billion. He is also CEO of Max-Ventures, a venture capital and retail consulting firm, and founder and CEO of Max-Wellness, a comprehensive health and wellness retail chain that launched in 2010. He is author of The Benevolent Dictator: Empower Your Employees, Build Your Business, and Outwit the Competition, edited by contributor Dustin S. Klein (Wiley, 2011, www.benevolentdictator.biz)

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.