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How to Change Minds Through Influence, Not Manipulation

If only people would see things your way. The world be so much better off, wouldn’t it? To that end, here is a 6-step process that will help you convince others to see the light.


About the Author(s)

Rob Jolles is president of Jolles Associates, an international training consulting corporation. Previously, he was a record-setting salesperson and sales trainer for New York Life and Xerox. This article is adapted from his book How to Change Minds: The Art of Influence without Manipulation (Berrett-Koehler, 2013). For more information visit www.jolles.com

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.