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How to Change Minds Through Influence, Not Manipulation

If only people would see things your way. The world be so much better off, wouldn’t it? To that end, here is a 6-step process that will help you convince others to see the light.


About the Author(s)

Rob Jolles is president of Jolles Associates, an international training consulting corporation. Previously, he was a record-setting salesperson and sales trainer for New York Life and Xerox. This article is adapted from his book How to Change Minds: The Art of Influence without Manipulation (Berrett-Koehler, 2013). For more information visit www.jolles.com