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How Much Is a Like Worth?

Every business, large or small, rightly seeks to increase the number of fans who like the organization on Facebook. But as in most endeavors, quality counts over quantity. And getting the “like” is only the beginning of the relationship with the customer.

 

About the Author(s)

Jeremy Goldman is AVP of Interactive Communications for iluminage inc., a Unilever subsidiary he helped found. He has managed e-commerce and social media for major brands, including Kiehl’s, TEMPTU, and Jurlique. This article has been excerpted from his new book Going Social: Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media, published by AMACOM.

5 Skills Every New Manager Needs to Succeed

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.