/training/articles/Heads-Up-Leaders-Its-Time-to-Make-Friends-with-Web-20.aspx
Request a Catalog.
Share

Heads Up Leaders: It's Time to Make "Friends" with Web 2.0

Are you one of those executives who wish Facebook, Twitter, and YouTube would get lost in cyberspace—forever?  It’s time to reconsider, say the authors of <i>Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World</i>.

About the Author(s)

Matthew Fraser, Ph.D. and Soumitra Dutta, Ph.D Matthew Fraser, Ph.D., is a Senior Research Fellow at INSEAD. He is coauthor, along with Soumitra Dutta, of Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World (Wiley, 2008). He is also the author of Weapons of Mass Distraction: Soft Power and American Empire (2005). A former editor in chief of Canada’s national daily newspaper, National Post, he has also cohosted a primetime national television show "Inside Media" on Canada’s public all-news network, CBC Newsworld. For more information, visit www.throwingsheep.com

Soumitra Dutta, Ph.D., is Roland Berger Chaired Professor of Business and Technology at INSEAD. He is coauthor along with Matthew Fraser, of Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World (Wiley, 2008). His other books include seven editions of The Global Information Technology Reporters (2002–2008), Innovating at the Top (2008), The Bright Stuff (2002), and Embracing the Net (2001). A popular speaker and a fellow of the World Economic Forum, he has presented numerous high level conferences around the world. For more information, visit www.throwingsheep.com

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.