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Disinterest in Your Customer’s Needs

Have you ever walked into a store and staff stood around talking as you looked first in one place and then in another, not finding what you were looking for? At that point, would you recommend any one of the sales clerks for a raise or promotion? I doubt you would. If you are in sales, and I walked into your place of business, would I have a similar negative opinion about you?

A customer-centric focus means that you are interested in identifying my needs and helping me to satisfy them. If you work in retail, I expect you to offer to help me when our eyes meet. If you’re not interested enough to want to help me, I have to wonder if I should ever come to the store again.
As important, if your boss is watching you, he or she is probably wondering why you were hired as a sales person.

About the Author(s)

AMA Staff American Management Association is a world leader in professional development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—“learning through doing”—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including seminars, Webcasts and podcasts, conferences, corporate and government solutions, business books and research.

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.