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Dan Pink Shifts into Drive

What really motivates workers? Traditionally, managers have used the carrot and stick approach. Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us, believes it’s time for businesses to develop a new strategy. In a recent AMA Edgewise podcast, he stated, “What we have is a motivational system designed for routine, mechanical work, when fewer and fewer people, particularly in the United States and Western Europe, are doing that kind of work.” He recommends a focus more suited to today’s creative, conceptual work: autonomy, mastery, and purpose.


AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.