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Are You Willing to Measure Change?

Marshall Goldsmith famously said, “If you can measure it, you can change it.” But who’s willing to measure change? According to a new analysis, fewer than 7% of organizations.


About the Author(s)

Donald A. Brown credits his work and mentorship under Paul Hersey and Marshall Goldsmith as the solid foundation of his success. Affiliated with Dr. Hersey for over 25 years, he coauthored Situational Service®—Customer Care of the Practitioner with him and has worked with him to create several successful training programs, including Situational Service®, From Vision to Results™.  With Marshall Goldsmith, he coauthored What Got You Here Won’t Get You There—in Sales! with Marshall Goldsmith (McGraw-Hill, 2011). His  Just One Thing—5,000 Teams on What They Want from Their Leader will be published by McGraw-Hill in 2012. Contact him at [email protected]

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.