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7 Keys to Successful Rebranding

Every once in a while, it’s good to reevaluate a brand to keep things fresh. But it’s such a tricky business that sometimes even the big boys get it wrong. Here are seven tips to ensure that your rebranding initiative is a success.

About the Author(s)

Steve Blue is CEO of Steve Blue (www.StevenLBlue.com) He has more than three decades of management, executive, consulting, and speaking experience in markets all over the world. His upcoming book is Outdo, Outsmart…Outlast: A Practical Guide to Managed, Measured, and Meaningful Growth. Follow him at [email protected]

5 Skills Every New Manager Needs to Succeed

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.