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Aviad Meitar on Refreshing Romania with Pepsi

A familiar brand in America but overseas, Pepsi was not a household name until now. In his new book, An Unimaginable Journey: How Pepsi Beat the Odds in Romania, Aviad Meitar explains how Romania as an emerging economy was poised to become a significant trade partner with the rest of E

Barry Libert on How "We" Are Smarter Than "Me"

Online Social Networking is a reality. The millions of people who have a Facebook or MySpace page, or anyone who uses Wikipedia or Google, knows this. But for today's companies, the question remains, how can we profit from the crowds who are swarming all over the internet? Drawing on thei

Ben Waber on New Ways to Track Productivity

To increase productivity, how many seats should be at the cafeteria table? Before, the best answer was a guess or simply "who cares?" However, in an increasingly knowledge-work and collaboration-focused world, factors like who you sit with at lunch and who you chat with in the hallway start to matte

Ben Parr on How to Get and Maintain Attention

Ben Parr, author of Captivology: The Science of Capturing People's Attention, joins us with multiple case studies of brands and organizations who used marketing and social media effectively to keep the public's attention. Whether it's a 75 year old brand or a charity organi

Beth Fisher-Yoshida and Kathy Geller on Transnational Leadership

Transnational Leadership Development by Beth Fisher-Yoshida and Kathy Geller acquaints readers with the paradoxes and mental processes leaders need to relate successfully to people with different backgrounds, cultures, and societal identities. The book advi

Beverly Kaye on Keeping Ideal People in the Workplace

With every employee who walks out the door costing the company up to 200 percent of their annual salary to replace, retention is one of the most important issues facing businesses today. Because finding the ideal person for every workplace position has become an increasingly difficult task, the rete

Betty Shotton on the Principles of Liftoff Leadership

In this episode of Edgewise, Betty Shotton shares her experience as a serial entrepreneur, having founded and led six companies. She recently authored Liftoff Leadership, in which she pinpoints the key qualities and attributes necessary to kick

Bill Capodagli on Innovating the Pixar Way

With films like Toy Story and Wall-E, Pixar is the most prominent animation studio in the world. There is still a business to run and Bill Capodagli says that Pixar approaches that with the same innovation that they use on their films.

Bill Conaty on Diversifying and Developing Your Skill Sets in an Ever-Changing Workplace

Bill Conaty, former Senior VP of General Electric, sheds light on the qualities attributed to The Talent Masters , those individuals or companies who see talent development as a competitive edge and gave Bill the title for his book. In this episode of Edgewise, Bill explain

Bill George on Discovering Your True North

To be able to orient your worldview and move forward you need to be able to accept your past. Bill George joins us with numerous examples of leaders who have accepted their past, warts and all, and used that narrative to move forward in the world to become the global leaders they ar

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