Request a Catalog.

Sales Solutions

The items listed below are all of those matching the criteria you have selected: Sales . To further narrow your results select another parameter from the menu on the left.

Effective Executive Speaking Classroom Seminars Onsite Seminars
Take your public speaking to the next level! Speak, present and communicate with poise, power and persuasion.

Fundamental Selling Techniques for the New or Prospective Salesperson Classroom Seminars Live Online Seminars Onsite Seminars
Start your sales career the right way—with this intensive introduction to selling.

Strategies for Developing Effective Presentation Skills Classroom Seminars Onsite Seminars
Develop your presentation skills to transform yourself from inexperienced speaker to skilled presenter.

Advanced Sales Management Classroom Seminars Onsite Seminars
This sales manager training helps you better handle the ups and downs in your business—and ensure your team's success!

Aligning Sales and Marketing Strategies: Success Through Collaboration Onsite Seminars
Marketing and sales teams—working allies or adversaries?

Customer Retention Live Online Seminars Onsite Seminars
Create a sales process to improve customer relationships and retain customers for life.

Customer Service Excellence: How to Win and Keep Customers Classroom Seminars Onsite Seminars
Providing customer service excellence is what will keep your customers coming back.

Customer Service Workshop Onsite Seminars
Secure an overall competitive advantage through distinctive customer service.

FranklinCovey Comprehensive Sales Performance Workshop Classroom Seminars Live Online Seminars
Apply this unique client-focused sales system to improve your competitive edge.

Fundamentals of Sales Management for the Newly Appointed Sales Manager Classroom Seminars Onsite Seminars
You’re a new sales manager, taking over a sales team with both rookies and pros.

Principles of Professional Selling Classroom Seminars Onsite Seminars
Thousands of salespeople have prospered by attending AMA’s most popular professional sales training seminar.

Sales Success Utilizing Social Media Live Online Seminars Onsite Seminars
Use social selling skills to reach more customers and increase your sales.

Selling to Major Accounts-A Strategic Approach Classroom Seminars Onsite Seminars
Calling on major accounts is time-consuming and risky. With account management training, develop the strategy that will get you the best return on your investment!

Strategic Sales Negotiations Classroom Seminars Onsite Seminars
Today’s purchasers are more attuned to the “real value” of what they’re buying.

Territory and Time Management for Salespeople Classroom Seminars Onsite Seminars
Sell more, earn more, accomplish more!

Web Events

3 Keys to Increasing Sales Effectiveness -- On-Demand Webcasts
Drive Sales by Creating Value for Your Customer

eBay: The Overlooked Marketing and Sourcing Channel -- On-Demand Webcasts
How eBay can help your organization increase sales and lower costs.

Five Keys to Winning RFPs -- On-Demand Webcasts
The difference between answering the document and winning the deal

The Seven Secrets to Success in Selling -- On-Demand Webcasts
Brian Tracy's Proven 7-Step System to Double Your Sales


Anders Dahlvig on IKEA’s Global Social Ambition
Continual Growth of an Industry Giant

Brendon Burchard on Developing a Million Dollar Message
Transforming your life experiences into a profitable career

C.J. Hayden on How to Market Yourself
C.J. Hayden is a Master Certified Coach and principal of Wings Business Coaching, LLC, a firm that teaches self-employed professionals to make more money with less effort. Hayden is the author of "Get Clients NOW!" (AMACOM) and The One-Person...

David Rhodes on Management During Recession
During a time of slow growth, companies need to be more mindful and innovative.

Dr. Betsy Kruger on Finding and Targeting Your Star Customers
Applying Pareto’s Principle to Your Brand

Greg Bennett on How to "Close" a Consultative Sales Deal
Greg Bennett has been a top sales trainer, consultant, strategist and coach since 1988. He is the author of the book "Consultative Closing", which offers simple steps that build sales-client relationships while winning even the toughest sales....

Jaynie Smith on Competitive Advantage
Jaynie L. Smith is the author of Creating Competitive Advantage and president of Smart Advantage, Inc., a marketing/management consultancy whose clients range from mid-sized to Fortune 500 companies. She consults nationally and internationally with...

John Mariotti on Conquering the Complexity Crisis
In the quest to grow their business in flat or declining markets, many companies have created dozens of new products and services to increase their customer, vendor, and marketplace relationships. But even as top-line revenues go up, this rising tide...

Lois Kelly on Conversational Marketing
Lois Kelly is the author of "Beyond Buzz: The Next Generation of Word of Mouth Marketing". She's dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex...

Michael Nick on Selling to the C-Suite

Phil Rosenzweig on the Halo Effect and How to Fight It
Phil Rosenzweig's new book The Halo Effect... and the Eight Other Business Delusions That Deceive Managers offers a sharp critique of current management thinking, exposing many of the errors and mistaken ideas that pervade the business world, and...

Rick Rickertsen on Selling Your Business Your Way
In his new book Sell Your Business Your Way: Getting Out, Getting Rich, and Getting On With Your Life (AMACOM Books), Rick Rickertsen walks readers through the entire process of selling, from valuation and preparing the business for sale to finding a...

Robert Bloom on Winning Customer Preference
Engaging consumers in an age of declining loyalty

Tim Sanders on Dealstorming New
These days if you want to make a sale it's not just one person you have to convince anymore.

Articles & White Papers

10 Rainmaker Principles—Get the Best from Your Sales People
In order to get the best from your sales people, there are many principles to adhere by. These 'rainmaker' principles will guide your sales team to success.

10 Simple Pricing Rules for Challenging Economic Times - Members Only
Is your company tempted to reduce prices in order to survive difficult economic times? Doing so will accomplish two things-neither of them good....

A Journey of Small Steps for Big Change
Learn how to make change in sales effectiveness succeed by going one step at a time.

A Socratic Approach to Successful Selling - Members Only
The Socratic Method remains as relevant today as it was in ancient Greece. Using targeted Q&A, the savvy salesperson can create a Socratic dialog with the customer to determine how to best meet the customer's needs-and close the sale....

Attention, Salespeople: It’s Not About You
Salespeople: distinguish yourself from the pack by adopting a "you" point of view toward your customer. Ask: "What are your goals?" "What's your take on this?" "What is the biggest challenge you're facing right now?"...

Beware the Perils of "Swiss Watchmaker Thinking" - Members Only
Are you guilty of "Swiss Watchmaker Thinking?" It's the mentality that cost the Swiss 80% of the global watch market-simply because they were unable to give up old habits and embrace new ways of thinking and acting....

Challenges Facing Marketers Survey
With the proliferation of communications and distribution channels, and intensified domestic and international competition, marketers are facing ever-growing challenges. But what exactly are they? To determine what marketers themselves are thinking...

Critical Skills for Sales Success - Members Only
What do salespeople and physicians have in common? Both know that their success is based on their ability to serve the needs of their clients. They do their research, come up with a diagnosis, and devise a plan to "cure" their clients' ills....

Does Your Business Need a Chief Customer Officer?
Is a C-level customer service person the key to taking your company's sales to the next level? Maybe. Or maybe not. An experienced CCO offers advice to help you decide....

Dominating Your Market by Shortening the Customer Decision Cycle
What single factor most determines marketing success? Amazingly, it's the time it takes your customers to decide to purchase your product. In this excerpt from his book The Secrets of Word-of-Mouth Marketing, George Silverman explains how to...

Eleven Surefire Selling Strategies - Members Only
Whether you're selling number 2 pencils or IT consulting services, incorporate these selling strategies into your sales plan and watch your numbers and customer satisfaction ratings soar....

Evolve Your Management Strategy to Win Online
Learn how to sell online

Famous Objections and How to Overcome Them - Members Only
What do you do when a prospect tells you, "Send me information about your company/products/services in the mail?" Paul S. Goldner, the author of Red-Hot Cold Call Selling, has two, not one, surefire responses....

Five Reasons Why You Should Seek Rejection - Members Only
The value of "eating 'nos' for breakfast."

Go from Good to Great: Five Ways to Boost Your Sales Career
If you want to take your career to the next level, the key is to work smarter, not harder, says expert Chip Eichelberger. Here are five simple, yet effective, strategies that even a seasoned sales pro can use to boost performance....

How to Connect with Customers, Every Time - Members Only
The most successful salespeople adapt their style to suit each individual customer.

How to Gain Access to the Executive Suite
Do your salespeople have trouble connecting to the real decision makers in your customers' organizations? These strategies will help them reach the people who have the power to sign on the dotted line....

How to Hire a Top Performing Salesperson
Ifou need to hire top performing sales staff if you want to increase sales,

How to Overcome the Three Key Leadership Challenges to Your Sales Force’s Success
If you're not getting the results you want from your sales team, think about how you're dealing with three sales management challenges: the "80/20" rule, pricing pressure, and resistance to change....

How to Turn a “No” Client into a “Yes” Client - Members Only
Sales tips that will help you land bigger deals in less time.

Introduce Yourself to Prospective Customers via Email
Learn how to effectively use email in selling. -

Is Your Company Sitting on a Bull's-Eye?
Strategies for overcoming price-based sales competition.

Is Your Sales Team Creating Real Differentiation? - Members Only
To stand out from the competition, your salespeople have to go beyond features that are easily copied, to create value that is unique to each customer.

Keeping Your Customers During Tough Times - Members Only
Your sales reps’ must make sure they’re effectively meeting the needs of current, loyal customers.

Key Leadership Behaviors That Improve Sales Force Performance
Learn how sales managers can improve sales by building a team culture of collaboration.

Know More About Selling!
Learn how important to your bottom line is research about selling.

Magnifying Customer Focus
Seven out of 10 executives say that their organizations experienced disruptive change during the last year. And more than 80% say that the pace of change is speeding up in organizations all over the world. That's according to Agility and Resilience, a...

Mimicking Increases Odds of Success in Negotiation, Says Study
"Think like the other person" is a common piece of negotiating advice, but acting like the other person might be an even better tactic. According to a new study, negotiators who mimic simple gestures, postures and mannerisms of their counterparts find...

Missed Your Sales Quota? Get Your Mojo Back
Learn how to make your sales quota.

Move Ahead by Becoming a Sales Coach Superstar
Want to make yourself valuable at work? Learn to sell, sell, sell, say the authors of a new book. Want to make yourself indispensable? Coach others to sell, sell, sell....

Never Hire a Bad Salesperson Again - Members Only
What makes a super salesperson? According to the authors of a new book, Never Hire a Bad Salesperson Again, "Winning salespeople always share one critical psychological trait, and that characteristic is drive." Drive can't be taught, but you...

Overcoming Objections - Members Only
How to deal with customer objections, from Brian Tracy's new book Unlimited Sales Success.

Reaching the Decision Makers - Members Only
How to reach the decision makers and make the sale.

s Your Company Missing the Boat on Pricing Opportunities?
Examine the opportunities for proper pricing.

Sales Self-Sabotage: The Causes and the Cure - Members Only
Attention sales professionals: you may be sabotaging your own success. The remedy is to stop behaving like a salesperson and start behaving more like someone who has the customer's best interests in mind....

Say Goodbye to 11th Hour Sales Negotiations
How many times have you thought you were about to close a big sale only to find that the customer had many questions and objections at the last minute? Author Jeff Thull explains how to ensure that those 11th hour surprises become a thing of the...

Secrets of Selling to Boomers: Keep It Old School
How to sell to Baby Boomers, who possess the highest disposable income of any generation.

Selling Tips from the Masters - Members Only
Winning strategies from master salespeople.

Stop Torturing Your Sales Teams - Members Only
Smart sales managers work hard to avoid five afflictions that erode morale and performance.

Telling Your Brand Story - Members Only
Every member of your sales staff should be a "brand ambassador" who is able to explain your company's brand story in 30 seconds. By articulating your brand story, sales staff will convey your company's unique advantages, engage the customer, and...

Ten Common Obstacles That Limit Your Persuasion Success
According to Kurt Mortensen, author of the new book Persuasion IQ, there are 10 things you may be doing right now to cause people to resist you and your message....

The 3 Major Sins of Sales Management - Members Only
The importance of choosing the right people for the right sales roles.

The Art of Strategic Discounting
How to bring in new customers by offering strategic discounts.

The Best Kept Secret of the Selling World
In business, too much attention is paid to the cost of a solution to a problem. Jeff Thull explains why it's in everyone's best interest to instead focus on the cost of the problem itself....

The Best Way to Survive Hard Times: Build Strong Business Relationships - Members Only
Make sure your salespeople’s relationship-building skills are up to snuff.

The Four Factors of Risk
Put your customer at ease and make the sale, with these simple strategies from management/sales guru Brian Tracy....

The Only Four Reasons to EVER Lower Your Prices - Members Only
Even in today's troubled economy, offering customers a discount isn't necessarily the best strategy.

The Performance Paradox: When Less Is More
The more fixated on your goal you become, the greater your chance of success, right? Yes, but only to a certain extent. It turns out that when people are too fixated on the future, their creativity and overall performance actually diminish....

The Power of Belief - Members Only
As Henry Ford said: "Whether you think you can, or think you can't, you're right." During his days as a door-to-door salesman, Sharif Khan learned first-hand how belief in oneself and a positive attitude are essential ingredients to a successful...

The Psychology of Selling
Learn from Brian Tracy and Michael tracy the secret of unlimited sales success

The Science of Sales Growth in a Recession
It may seem counter-intuitive, but the way to grow sales during the recession is to increase investment.

The Seven Deadly Sins of Sales Management - Members Only
Sales Management tips from the author of Nuts & Bolts of Sales Management: How to Build a High-Velocity Sales Team.

Transforming Marketing
Learn how to transform marketing given today's fast-changing world.

Want to Win in Business? Focus on the Play (Not the Victory) - Members Only
Business lessons learned from football coach Bill Walsh's strategies.

Why Salespeople Are Leaving
Keep salespeople successful and on board by helping them build a network of referrals.

With a Little Help from Your Friends - Members Only
Put your loyal customers to work for you through referrals.

Working Your Competitive Advantage - Members Only
Jack Welch said, "If you don't have a competitive advantage, don't compete." So what's your competitive advantage? If it's only based on price, you risk losing your customers and your best salespeople....

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.