Request a Catalog.

White Papers

For access to a variety of informative White Papers concerning learning methods, knowledge transfer, and retention topics, click on the links below.

To view the pages below, you must first Log-in.

New user? Create a My AMA account here.

Maximizing Training Impact Using Kirkpatrick’s Four Levels of Evaluation. Noted author and training expert Dr. James Kirkpatrick shares his wisdom and insight on reinforcing and enriching learning so it is transferred to on-the-job behavior and subsequently to bottom-line contribution and impact.

Effectively Implementing a Blended Learning Approach. Eedo Knowledgeware’s white paper presents a comprehensive overview of blended learning, from theoretical framework to best practices, and provides a measured analysis of potential applications. It examines the reasons to adopt a blended learning approach and reviews the tools needed to implement it. An in-depth case study of AMA’s blended learning model illustrates the white paper’s findings.

Blended Learning Opportunities.  By Allison Rossett and Rebecca Vaughan Frazee, San Diego State University.  Noted experts on blended learning, Dr. Allison Rossett and her colleague Rebecca Vaughan Frazee explore the common components of blended learning and how organizations are preparing to use this new learning method.

Blended Learning in Practice: How to Effectively Measure Training Results.  Nicholas Igneri, AMA’s Director of Learning Technologies, demonstrates AMA’s Blended Learning measurement strategy and shows how management reports can prove training effectiveness.