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Management Centre Europe to Open Middle East Office in Abu Dhabi


Management Centre Europe (MCE), one of the largest providers of strategy implementation and business transformation programs for international companies, announced its intention to open the first regional office in Masdar City, Abu Dhabi. The decision comes as MCE announced 30 percent growth in the first quarter of 2011 in business stemming from the Middle East. The company ventured into the region in 2005.

MCE was established in Brussels in 1961 as the European headquarters of American Management Association (AMA) and provides high quality and consistent management development solutions across Europe and globally.

“Over the years we have built strong relationships with businesses here and driven by growing revenues and the need to have a local presence to better serve the market, we decided to establish an office at Masdar City in Abu Dhabi,” said Edward T. Reilly, President and CEO of American Management Association.

The announcement was made during the first International Client and Networking Event for the Gulf Region in Abu Dhabi. The event was hosted jointly by MCE and AMA, which is headquartered in New York City.

MCE has been conducting workshops across the Middle East with a focus on the Gulf Cooperation Council (GCC) countries, where Saudi Arabia, Kuwait, Qatar and the United Arab Emirates (UAE) have been top-performing markets. In 2009–2010, MCE witnessed a growth of 14 percent in revenue accrued from their open enrollment workshops; while participation in their workshops increased by 19 percent for the same period.

Reilly presented six global mega trends identified by MCE Research and their impact on business in the region.

“Companies need to understand that a universal management model does not exist. Best practice differs by industry, by region, and also by the strategy the company chooses to follow. We will continuously put the effort on understanding these differences, and how they evolve,” said Reilly.

In its seven years of operations in the region, MCE has witnessed strong participation from key industries such as Chemical, Oil & Gas, Telecom, Transportation and Pharmaceutical. However, the trend in 2011 is shifting and garnering more inquiries from the health-care industry, in addition to existing industries.

About MCE

Management Centre Europe (www.mce-ama.com) is the largest provider of strategy implementation and business transformation programs for international companies, wherever they have operations. Management consultancies usually only design strategies and reengineer processes. MCE is different. We enable individual managers and management teams to deliver on their strategic goals. To do this, we provide them with the necessary functional and cross-functional capabilities to measurably improve performance.

About AMA

American Management Association (www.amanet.org) is a world leader in talent development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career. AMA supports the goals of individuals and organizations through a complete range of products and services, including classroom and live online seminars, Webcasts, Webinars, podcasts, corporate and government solutions, business books and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities and knowledge with noticeable results from day one.
AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.