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American Management Association Receives Two Best of Elearning! Awards

American Management Association, a world leader in talent development and performance-based learning solutions, has received two 2008 Best of Elearning! Awards from Elearning! Magazine.

“The Best of Elearning! Awards program is the only readers’ choice awards in the market,” says Catherine Upton, Group Publisher of Elearning! Magazine. “Recognition of this type is increasingly important as more companies deploy e-learning initiatives to impact business and improve efficiencies,” Upton said.

Readers and learning professionals nominate and vote for products and solutions via Elearning! Magazine’s online ballot. All ballots were cast between September 1 and October 31, 2008. Each ballot was reviewed and validated by the magazine’s editorial team, and all vendor ballots were voided. The Best of Elearning! Awards are unlike any hosted in this market. Every brand and product was reader-nominated and the winners are the leading vote earners from each product category.

The Elearning! Awards program recognized AMA for excellence in the “Best Leadership Training” category for its Advanced Executive Leadership course, and in the “Best Soft Skills Content” category for its Blended Learning: Business Skills course. AMA developed the content for these courses by using the OutStart LCMS—ForceTen Module, a learning content management system (LCMS) for automating the development, management, maintenance and delivery of modular training.

“AMA is proud of its 2008 Best of Elearning! Awards,” says Nick Igneri, director of Learning Technologies for AMA. “Having decided a few years ago to take a strategic approach to learning content management, by implementing OutStart LCMS, we have been able to spend less time managing and maintaining our learning content and more time on developing, measuring and distributing quality courses to organizations.”

AMA develops award winning courses by integrating interactive components like, Flash, video, and multiple choice questions, among others, to ensure learners stay interested throughout the learning process. They also opt for blended learning and prescriptive learning approaches. Blended learning combines both classroom and online training programs to maximize effectiveness for the learner, while ensuring maximum cost-effectiveness for the organization. Prescriptive learning tests students before a course to have them test-out, having already mastered that knowledge, or to have the student focus on specific components of the course where knowledge is not yet mastered.

AMA also provides measurement data to its clients to gauge the effectiveness of the training. Using the Kirkpatrick model as a basis, AMA measures both level 2 and level 3 evaluations (pre- and post-assessments) with the help of the assessment and reporting capabilities in OutStart LCMS. By capturing and reporting on this information, AMA is able to monitor the effectiveness of its courses and update or adjust content as needed to ensure it is providing the best training to its customers.

“This is the second year in a row that AMA has received Best of Elearning! Awards, and we congratulate AMA on its accomplishments,” said Massood Zarrabian, chief executive officer for OutStart. “We are honored to be a partner with AMA.”

Additional Information:

—AMA also received Best of Elearning! Awards in the “Best Leadership Training category and the “Best Soft Skills Content” category in the Elearning! Awards 2007. OutStart LCMS was also used for the creation of these courses.
—According to Elearning! Magazine, more than 845 nominations were made by executives for the Best of Elearning! 2008, of which, 43 solutions from 23 companies were honored.
—All honorees are featured in the January 2009 edition of Elearning! Magazine.

About AMA
American Management Association is a world leader in talent development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—learning through doing—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including seminars, Webcasts and podcasts, conferences, corporate and government solutions, business books, and research. Organizations worldwide, including the majority of the Fortune 500, turn to AMA as their trusted partner in professional development and draw upon its experience to enhance skills, abilities, and knowledge with noticeable results from day one. For more information, visit www.amanet.org.

About Elearning!
Elearning! Magazine serves the $160 billion e-learning market with sister publication Government Elearning! Magazine, premiering March 2009. Elearning! Magazine is one of six products serving the corporate e-learning market including Elearning! e-zine, Web site, Elearning! E-news, Elearning! Alert and the Elearning! Summit. In combination, these brands reach over 2 million executives, practitioners and professionals all evaluating, deploying or operating e-learning solutions across their organizations. Readers, subscribers, advertisers and sponsors are invited to forward Elearning! content to their peers and constituencies. Elearning! and Government Elearning! are produced by B2B Media Company LLC, a privately held trade publishing and electronic media company. To learn more about these products, visit: www.2elearning.com.

About OutStart
OutStart software powers the transfer of knowledge through formal learning, informal learning and social software. By making the exchange of knowledge frictionless, OutStart enables knowledge workers—employees, partners, and customers—to perform their roles far more effectively. Headquartered in Boston, MA, OutStart has offices throughout Europe and North America and can be found on the Web at www.outstart.com.


AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.