workers-collab

Content Marketing

Optimize your search visibility and drive website traffic using high-impact content marketing strategies.

Now, more than ever, content is king. By understanding the ins and outs of content marketing you will discover the best ways to drive and increase traffic to your website. With Google constantly changing its search engine algorithms, content marketing is the clearest route to increasing your website traffic. In this 2-day course, you will get a handle on why people share information, how they share it and how you can take advantage of this. These insights will enable you to use content marketing to increase your site’s appeal and thereby improve your results. You will develop and refine your content marketing strategy by brainstorming ideas and content for blog posts, webinars, web copy, email blasts and more. Through hands-on activities and case studies, you will leave with fresh ideas and content you can apply immediately. NOTE: A computer headset with microphone is required to attend and participate in this program. For more information, view the FAQ page .

Seminar Number: 76505

  • In a Classroom
  • Online
  • Your Company Location

Course Scheduling & Pricing

Who Should Attend

Marketing managers, product managers, brand managers, CMOs, web content managers, web developers and copywriters who want to see stronger results from their content marketing efforts.

Course offered by:

aspe_logo

  •   Classroom2 Day(s)
  •   Online2 Lesson(s)
 
 

Now, more than ever, content is king. By understanding the ins and outs of content marketing you will discover the best ways to drive and increase traffic to your website.

With Google constantly changing its search engine algorithms, content marketing is the clearest route to increasing your website traffic. In this 2-day course, you will get a handle on why people share information, how they share it and how you can take advantage of this. These insights will enable you to use content marketing to increase your site’s appeal and thereby improve your results.

You will develop and refine your content marketing strategy by brainstorming ideas and content for blog posts, webinars, web copy, email blasts and more. Through hands-on activities and case studies, you will leave with fresh ideas and content you can apply immediately.

NOTE: A computer headset with microphone is required to attend and participate in this program. For more information, view the FAQ page.

  • Understand how to incorporate content marketing into your marketing efforts 
  • Utilize SEO principles and practices so people will find you easily 
  • Publish your content and engage prospects and customers 
  • Find out what content your customers really want–not what you think they want 
  • Deliver that content and watch your website traffic increase 
  • Track your results accurately 
  • Explore how to use social media to better and more efficiently communicate with your networks
  • Discovering the importance of consistency 
  • Looking into keyword strategies 
  • Exploring various types of content marketing including email, blogs, video, webinars and published works 
  • Studying SEO tips, tricks and best practices 
  • Leveraging your current content by reusing and repurposing, not repeating 
  • Optimizing your content by understanding its purpose and role in the sales cycle 
  • Connecting with your target audience by creating the right content 
  • Discovering what resources you need to manage and sustain your content marketing initiatives 
  • Measuring your successes and failures

Special Feature

Participants are strongly advised to bring a laptop to the seminar.

Classroom Schedule

3 Sessions Available

Online Schedule

8 Sessions Available

  • $1,295.00 Non Members
  • $1,295.00 AMA Members
  • $1,295.00 GSA
Date Duration State City Zip
  2019-06-26 2019-06-27 Jun 26, 2019 - Jun 27, 2019 2 Days IL Chicago 60606-4700 Chicago Register Now

  2019-10-02 2019-10-03 Oct 2, 2019 - Oct 3, 2019 2 Days MO Kansas City 64114 Kansas City Register Now

  2019-12-18 2019-12-19 Dec 18, 2019 - Dec 19, 2019 2 Days NC Cary 27518 Cary Register Now

1295.00 $
Close