Disinterest in Your Customer’s Needs

Jun 13, 2019

By AMA Staff

Have you ever walked into a store and staff stood around talking as you looked first in one place and then in another, not finding what you were looking for? At that point, would you recommend any one of the sales clerks for a raise or promotion? I doubt you would. If you are in sales, and I walked into your place of business, would I have a similar negative opinion about you?

A customer-centric focus means that you are interested in identifying my needs and helping me to satisfy them. If you work in retail, I expect you to offer to help me when our eyes meet. If you’re not interested enough to want to help me, I have to wonder if I should ever come to the store again.
As important, if your boss is watching you, he or she is probably wondering why you were hired as a sales person.

About the Author(s)

AMA Staff American Management Association is a world leader in professional development, advancing the skills of individuals to drive business success. AMA’s approach to improving performance combines experiential learning—“learning through doing”—with opportunities for ongoing professional growth at every step of one’s career journey. AMA supports the goals of individuals and organizations through a complete range of products and services, including seminars, Webcasts and podcasts, conferences, corporate and government solutions, business books and research.