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You have the foundation of a good trainer and find yourself ready to take the next step, but are not sure where to plant your feet. New avenues of innovation, achievement, and growth through training are out there and its up to you to choose the right path. The training professionals at the American Management Association will help you break through the mold to produce a more agile, productive, connected, and focused workforce. Our programs will teach you:

  • Evaluation: achieve measurable improvements in training results with a thorough understanding of Kirkpatricks Four Levels of Evaluation and a plan of using them.
  • Workforce Development: maximize the potential of each member of your staff for increased performance and results.
  • Coaching and Counseling: the demand for coaching in business is exploding. Fine-tune the important trainer-skills of coaching in a risk-free environment with expert feedback.
  • Situational Leadership: offers proven development and diagnosis to enhance back-on-the-job application of new skills you need to effectively interact with anyone at any level of a company or organization.
  • Blended Learning: analyze trends in on-demand learning approaches and gain research-based guidance on integrating these new approaches.

The AMA holds an uncompromising commitment to help you develop training-inspired, strategy-aligned behavioral change within your organization. For a complete listing of AMA seminars, Webcasts, and articles on Training for the Intermediate Trainer, see below.



Training the Trainer #8507
This powerful seminar puts the latest trends and techniques at your fingertips. Whether you've been training for a while or never stepped onto a platform before, this workshop will show you how to become a facilitator of learning, not just a presenter. You'll build confidence, engage your audience from the beginning and leave your trainees praising your training abilities.

Kirkpatricks Four levels: Increasing Training Effectiveness Through Evaluation #8532
Achieve measurable improvements in training results within your organization with these proven techniques. This highly focused seminar provides practical help in implementing the four levels of evaluation


Effective Training: Implementing the Four Levels#17170
Presenters Donald L. Kirkpatrick and James D. Kirkpatrick introduce the four-level evaluation model and offer case studies showing how the approach is being used successfully in a wide range of programs and institutions and how you can use it for your benefit.

Blended Learning #17231
In this Webcast, you'll discover some of the trends that are driving interest in on-demand learning approaches. And you'll gain research-based guidance on what your organization must do to successfully integrate these new approaching into its development programs.


Maximizing Training Impact Using Kirkpatricks Four Levels of Evaluation by Dr. James Kirkpatrick
Noted author and training expert, Dr. James Kirkpatrick, shares his wisdom and insight on reinforcing and enriching learning so it is transferred to on-the-job behavior and subsequently the bottom-line contribution and impact.

Blended Learning Opportunities by Allison Rosett and Rebecca Vaughan Frazee, San Diego State University.
Explore the common components of blended learning and how organizations are preparing to best use this new learning method with this article.



Coaching and Counseling for Outstanding Job Performance #2246
Every employee can reach higher levels of performance, including your average and best performers. What they need is a manager who can coach: someone who can routinely observe, assess, and interact in ways that develop and maximize their individual effectiveness.


Coaching: A Global Survey of Successful Practices #17218
What can coaching do for you and your organization?


Coaching: A Global Study of Successful Practices by Holly B. Thompson, Ph.D., Mark Vickers, Institute for Corporate Productivity, Judy London, and Carol L. Morrison
This global study examines the most effective coaching practices that companies are using.

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Situational Leadership II Workshop #2901
Learn how to adopt a situational leadership style that generates heightened performance and improved productivity.

How to Develop a Smarter Workforce #2234
Maximize the potential of your staff for increased performance and results.


Who Are You? Assessment Instruments and What They Can Tell You #17136
Today's professionals are learning more about themselves and others by using a wide variety of assessments. This enlightening Webcast shows the inside scoop on what to use, when and why.


Effectively Implementing a Blended Learning Approach
Eedo Knowledgeware's white paper presents a comprehensive overview of blended learning, from theoretical framework to best practices, and provides a measured analysis of potential applications. It examines the reasons to adopt a blended learning approach and reviews the tools needed to implement it.

AMA is one of the most widely recognized leaders in business training, having provided corporate training solutions for over 95 years. From leadership, communication and managerial training to sales, customer service and analytical skills, AMA has developed a vast array of content and training solutions to help individuals and organizations achieve business results . Each year, AMA delivers thousands of seminars and courses across the United States. With courses offered in a  classroom near you or live online, AMA is a flexible, convenient resource for all of your organization's talent development needs. AMA also offers customized solutions based on your specific talent development requirements.