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Agile Marketing Boot Camp

Apply Agile methods to marketing and see measurable results.

Discover why conventional marketing is passé and why Agile methodology (inspired by software developers) helps you get more done so you can quickly adapt to changing markets. In this 2-day course combining lectures and labs, you will gain an understanding of the principles, processes and terminology of Agile marketing. Hear real-world examples of how teams are using Agile marketing today. And find out how to hire, budget for and effectively organize Agile marketing teams, plus run your first sprint. With Agile, you'll focus on key priorities, eliminating tasks that don't impact revenue or customer satisfaction, thereby increasing productivity. Now, you're poised to beat the competition that is not practicing Agile marketing!

Seminar Number: 76511

  • In a Classroom
  • Online
  • Your Company Location

Course Scheduling & Pricing

Who Should Attend

Marketing professionals (all levels), advertising executives, creative personnel, SEO specialists and public relations and communications managers who want to transition to Agile marketing.

  •   Classroom2 Day(s)
    12 CPE
  •   Online2 Lesson(s)
    12 CPE
 
Discover why conventional marketing is passé and why Agile methodology (inspired by software developers) helps you get more done so you can quickly adapt to changing markets. In this 2-day course combining lectures and labs, you will gain an understanding of the principles, processes and terminology of Agile marketing. Hear real-world examples of how teams are using Agile marketing today. And find out how to hire, budget for and effectively organize Agile marketing teams, plus run your first sprint. With Agile, you'll focus on key priorities, eliminating tasks that don't impact revenue or customer satisfaction, thereby increasing productivity. Now, you're poised to beat the competition that is not practicing Agile marketing!
  • Discover how to transition to Agile marketing, implement Agile marketing techniques and sell Agile marketing into your organization 
  • Build a marketing model; hold a Sprint planning session and review 
  • Conduct a scrum (daily standup meeting) and learn scrum master roles and responsibilities 
  • Create a Sprint backlog and manage it with tools like Trello and Kanbantool 
  • Obtain clear measurements of the impact of marketing 
  • Improve marketing's visibility and alignment with your organization's business and sales goals
  • Understanding Agile methods and benefits 
  • Learning Agile terminology and basics 
  • Planning your Sprint by eliciting input, assigning roles and estimating team capacity 
  • Evaluating the success of the Sprint 
  • Identifying pitfalls and how to avoid them

Classroom Schedule

8 Sessions Available

Online Schedule

9 Sessions Available

  • $1,495.00 Non Members
  • $1,495.00 AMA Members
  • $1,495.00 GSA
Date Duration State City Zip
  2019-12-16 2019-12-17 Dec 16, 2019 - Dec 17, 2019 2 Days IL Chicago 60606-4700 Chicago Register Now

  2020-01-30 2020-01-31 Jan 30, 2020 - Jan 31, 2020 2 Days MA Burlington 01803-4156 Burlington Register Now

  2020-02-27 2020-02-28 Feb 27, 2020 - Feb 28, 2020 2 Days MN Bloomington 55425-1605 Bloomington Register Now

  2020-03-26 2020-03-27 Mar 26, 2020 - Mar 27, 2020 2 Days FL Tampa 33609-1923 Tampa Register Now

  2020-04-30 2020-05-01 Apr 30, 2020 - May 1, 2020 2 Days NC Cary 27518 Cary Register Now

  2020-05-27 2020-05-28 May 27, 2020 - May 28, 2020 2 Days NY New York 10010-3517 New York Register Now

  2020-06-24 2020-06-25 Jun 24, 2020 - Jun 25, 2020 2 Days MD Columbia 21045-3116 Columbia Register Now

  2020-07-30 2020-07-31 Jul 30, 2020 - Jul 31, 2020 2 Days MO Kansas City 64114 Kansas City Register Now

1495.00 $
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