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Web 2.0 and Social Computing: Charting Your Organization’s Strategy Why Wikis, Blogs, and Web 2.0 Are Important to You

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Web 2.0 isn't so much about Websites as it is about the online services people use to get things done—usually in collaboration with others. From photo-sharing and business networks to group-edited online reference sources, these tools are changing the way we communicate, solve problems and share solutions around the world.

In order to be successful in this environment, most organizations will need to reformulate and even reinvent how they do business. If this sounds radical, it truly is!

Web 2.0 requires much more than implementing a slick new technology. But right now most organizations are taking a tactical rather than a strategic approach to Web 2.0.

In this informative session, we will take a very practical look at the impact of Web 2.0 on business and your career (even if you're not in marketing or IT!). You'll hear about how the Web will evolve in the next half-decade and ways it will affect you and your business strategies.

What You Will Learn

  • The impact of Web communities on the marketplace and the workplace
  • Four dimensions of online relationship building
  • Why LinkedIn, MySpace and FaceBook are critical to your future career success
  • Six degrees of social computing
  • Easy ways to start using Web 2.0 in your organization
  • And much more!

The discussion will be followed by an interactive session-where we will address specific Web 2.0 issues faced by members of the audience!

About the Presenters

Anne Pauker Kreitzberg is president of Cognetics and is on the faculty of the Wharton School. Her work focuses on organizational and management effectiveness, making work simpler and more fulfilling for people. She has created and successfully introduced models for collaboration, performance management, workplace flexibility and change in a number of organizations.

Prior to Cognetics, she formed the Pauker Consulting Group. She was a corporate vice president for Continental Insurance, at the time one of the country's largest property and casualty insurers. During her 15 years at Continental, Kreitzberg was recognized for her role in earning the company's recognition as a "Best Place to Work" and accolades for its best practices in human resources.

Charles B. Kreitzberg, Ph.D. is the CEO and founder of Cognetics, a leading firm working in the human aspects of computer technology. His specialty is helping organizations get the most value from their technology investments through user-centered design and organizational effectiveness. Through LUCID (Logical User-Centered Interaction Design), which he developed, Kreitzberg offers a clear, repeatable path to customer satisfaction. He is the founding editor of User Experience magazine, author of numerous articles and several books, a leader in professional associations, and a pioneer in the creation of the Internet.

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Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!