/training/webcasts/the-business-of-facebook-lessons-learned.aspx
Request a Catalog.
Share

The Business of Facebook: Lessons Learned

(Read reviews)
On-Demand
Price: Free


Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Overview

Learning from the Rise of a Social Media Juggernaut

Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends … and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.

Mike Hoefflinger was one of the Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, he had a front-row seat to the company’s growing pains, stumbles, and reinventions.

What You Will Learn

Join us to gain insights, hear anecdotes, and learn lessons from Facebook’s journey to becoming one of the most influential companies in the world and discover how to: 
  • Grow and grow: knowing your North Star Metric, Magic Moment, and Core Product Value
  • Build a $10 billion business in three years: making your product accessible to customers of all sizes
  • Win the talent wars: keeping employee engagement high through strengths-based people management

While attending this program is FREE, reservations are required.

About the Presenters

Michael Hoefflinger has 25 years’ experience in Silicon Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business dramatically. He is now an entrepreneur-in-residence at XSeed Capital. He is the author of Becoming Facebook.

 

Related Seminars

For additional training on this topic, consider these AMA seminars:

The 7 Habits of Highly Effective People® Signature Edition 4.0
Live the seven habits of highly effective people to create dramatic change in your life and improve your personal effectiveness.

 
best live chat

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome

Linux

  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:
http://americanmanagement.adobeconnect.com/common/help/en/support/meeting_test.htm

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!