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The Business of Facebook: Lessons Learned

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On-Demand
Price: Free


Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Overview

Learning from the Rise of a Social Media Juggernaut

Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends … and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.

Mike Hoefflinger was one of the Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, he had a front-row seat to the company’s growing pains, stumbles, and reinventions.

What You Will Learn

Join us to gain insights, hear anecdotes, and learn lessons from Facebook’s journey to becoming one of the most influential companies in the world and discover how to: 
  • Grow and grow: knowing your North Star Metric, Magic Moment, and Core Product Value
  • Build a $10 billion business in three years: making your product accessible to customers of all sizes
  • Win the talent wars: keeping employee engagement high through strengths-based people management

While attending this program is FREE, reservations are required.

About the Presenters

Michael Hoefflinger has 25 years’ experience in Silicon Valley. After working directly for Andy Grove as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Lead, Global Business Marketing. During his seven years with the social network, he helped grow their advertising business dramatically. He is now an entrepreneur-in-residence at XSeed Capital. He is the author of Becoming Facebook.

 

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Technical Requirements

http://event.on24.com/view/help/ehelp.htmlTo fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

  • Windows 7+ (Microsoft Edge, Latest Internet Explorer, Firefox, or Chrome)
  • Apple Mac OS 10.9+ (*Latest Firefox, Safari, or Chrome)
  • Ubuntu Linux (Firefox only)
  • Android 4.x (Chrome Browser Only)
  • Apple iOs (*Latest version, Safari Browser Only)

* Official support for the "latest" version of a newly released browser, among those noted above, will be added within 8 weeks of public release. Until then, the previous version will continue to be supported instead.

If you are using an unsupported version of a Windows, Mac, or Linux operating system, you may experience difficulty in viewing and/or listening to the event.

Test Your Computer

The audio portion of this AMA web event will be delivered directly through your computer’s speakers or attached headphones. To fully participate in this electronic, interactive, live session, please test your system and review the requirements (or ask your IT department) before the program begins:

TEST NOW

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • In order to access the event, your computer must have cookies and JavaScript enabled. If your operating system currently does not have cookies or JavaScript enabled, contact your network administrator.
  • POP-UP Blockers must be turned off to access the program.

Still need Help? Additional technical information can be found here. You can also view these tips in Spanish and French.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!