Request a Catalog.

Maximizing Your Influence The Secret Laws of Persuasion

(Read reviews)
Price: Free

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.


When it comes to influencing others, mastery of a process, model, method or a system is not usually enough. The simple fact is that many people do things for reasons they don't fully understand.

In the last 10 years we have learned more about the human brain than in the last 100 years combined. We now have a better idea of why we do what we do.

This webcast will examine those psychological reasons—the universal laws of influence and persuasion—that remain unknown to most people.

When you are trying to change someone's ideas or opinions, you have to do it the right way. You have to understand why we change and what causes people to change.

Here is a great opportunity for you to discover ways to upgrade your ability to influence behavior in others.

What You Will Learn

The insights you'll hear about provide simple yet powerful means to influence those around you. This Webcast explores some of the ways you can polish your influencing skills. For example, you’ll hear about:
  • Common mistakes people make when they are trying to persuade others
  • The correct way to praise good work that boosts self-esteem
  • Strategies for persuading people to get involved and do something
  • How to use “verbal packaging” to frame your message in a way that gets results
  • Influencing techniques that can be used to motivate your staff
  • Techniques you can use to build instant trust
  • Suggested approaches to getting results without authority
  • And much more!

The discussion is followed by a live Q&A session with Kurt Mortensen—where we will address specific issues raised by members of the audience!

best live chat

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!