Request a Catalog.

How to Read Financial Statements

(Read reviews)
Price: Free

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.



This webcast explains and helps you understand financial statements, digging into the nitty-gritty of the Balance Sheet, P&L, and Cash Flow. For an hour, you’ll get practical examples and learn tips you can easily use to read financial statements in your organization, whether a large publicly-held company or a start-up. 

You will identify the main parts of financial statements, distinguish the main functions of each statement, and interpret the numbers to make sound financial decisions.

What You Will Learn


This program focuses on the key challenges facing start-up founders, small business owners, and managers with P&L responsibility in reading financial statements and using them to make sound financial decisions.  The webcast will address the following questions:

  1. Why is it important to understand and interpret the financial statements in your business? 
  2. What is an income statement and why is it important? 
  3. What is a cash flow statement and why is it important? 
  4. How can the balance sheet show your company’s worth? 
  5. What is the financial statements dashboard? 
  6. How can you use the financial dashboard to speak to your banker and accountant? 
  7. How can you use a financial dashboard to make profit?

Whether you are a seasoned small business owner still struggling to come up for air or a new start-up founder, this webcast offers you specific, practical, applicable tips to conquer financial statements before they conquer you! 

While attending this program is FREE, reservations are required.

About the Presenters

Dawn Fotopulos is the founder of BestSmallBizHelp.com, an award-winning blog and resource site for small-businesspeople.  She has helped turn around over 300 small businesses. A former banker, she is currently an Associate Professor of Business at The King’s College in Manhattan.  Her book Accounting for the Numberphobic is a practical survival guide for small business owners and start-ups alike.


Related Seminars

For additional training on this topic, consider these AMA seminars:

- How to Speak Accounting
Where are they getting those numbers? If you've ever asked that question, you need Accounting 101!

AMA’s Course on Financial Analysis
Master financial analysis and keep your profit outlook right on the money.

AMA’s Finance Workshop for Non-Financial Leaders
From finance basics to understanding the essence of cash flow to corporate value creation, this comprehensive program covers all aspects of corporate finance.

Fundamentals of Finance and Accounting for Non-Financial Managers
Acquire essential finance skills in 3 Days

best live chat

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!