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How to Read Financial Statements

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Price: $99


The Key to Making Sound Financial Decisions

This webinar briefing explains and helps you understand financial statements, digging into the nitty-gritty of the balance sheet, P&L and cash flow.

You’ll get practical examples and learn tips you can easily use to read financial statements in your organization, whether a large publicly held company or a start-up.  You will identify the main parts of financial statements, distinguish the main functions of each statement and interpret the numbers to make sound financial decisions.


We have 2 webinar(s) available starting between 6/21/2017 - 6/27/2017

Date Location Time Attendees  
On Demand Online Webinar On Demand
Jun 27, 2017 Online Webinar 3:00 PM - 4:00 PM ET
For assistance registering more than 4  people, please call 1-877-566-9441.

What You Will Learn

This program focuses on the key challenges facing start-up founders, small business owners and managers with P&L responsibility in reading financial statements and using them to make sound financial decisions.  The webinar will address the following questions:
  1. Why is it important to understand and interpret the financial statements in your business? 
  2. What is an income statement and why is it important? 
  3. What is a cash flow statement and why is it important? 
  4. How can the balance sheet show your company’s worth? 
  5. What is the financial statements dashboard? 
  6. How can you use the financial dashboard to speak to your banker and accountant? 
  7. How can you use a financial dashboard to make profit?

Whether you are a seasoned small business owner still struggling to come up for air or a new start-up founder, this webinar briefing offers you specific, practical, applicable tips to conquer financial statements before they conquer you! 

Special Registration Bonus!

Accounting for the Numberphobic

You’ll also get a PDF copy of Dawn's book, Accounting for the Numberphobic. The book goes into even more detail than we could possibly cover in the course, so you're certain to gain a solid working grasp of the material. Besides additional tips for reading financial statements, you’ll get plain English explanations of how each measurement reflects the overall health of a business—and impacts your decisions.

It's a $19.95 value, and all paid attendees will receive a complimentary PDF copy which can be downloaded during the program.

How Do AMA Webinar Briefings Work?

AMA webinar briefings provide you with a cost-effective and convenient way to boost your know-how. You can participate in the comfort of your office without the need for travel costs and time.

Paid registrants will have a single-user license to access a recorded archive of the program for a full year, allowing you to revisit the material to refresh your memory and reinforce your skills.

Please note that AMA webinar briefings are designed to provide a one-to-one learning experience for an individual and are not specifically designed to be viewed in a group setting. Program access is available only via the MYAMA account of the registered attendee.

This course does not offer continuing education credits.

About the Presenters

Dawn Fotopulos is the founder of BestSmallBizHelp.com, an award-winning blog and resource site for small-businesspeople.  She has helped turn around over 300 small businesses. A former banker, she is currently an Associate Professor of Business at The King’s College in Manhattan.  Her book Accounting for the Numberphobic is a practical survival guide for small business owners and start-ups alike.

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Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!