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Green Leadership—Creating Business Value

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As the business world wakes up to environmental issues, organizations are realizing that green initiatives can both do good and also boost company profits. This leaves a number of unanswered questions, including:
  • What can business leaders do—what are they doing, regardless of their position or company?
  • How can you learn from successful companies that have implemented sustainability strategies with varying success?
  • How can companies integrate social, environmental and economic factors for their short and long-term prosperity?
  • What can we learn from the most sustainable companies about generating and regenerating natural, social, human, manufactured and financial capital?
  • How do you distinguish between sustainability initiatives that are real and provide a true, triple bottom-line impact vs. initiatives designed to make the company look good without the material actions that result in actually reducing their environmental footprint?

This Webcast explores how smart companies are using environmental strategies to innovate, create value and build competitive advantage.

What You Will Learn

  • How environmental pressures such as climate change, as well as powerful stakeholders, are all driving companies to go green
  • Describe the strategies and tools the world's best companies use to innovate and profit in this new, environmentally-sensitive world
  • Provide a perspective on the AMA’s Top 12 Most Commonly Used Sustainability-Related Practices
  • Illuminate the hurdles companies face when trying to go green and why many environmental initiatives can fail
  • About the Presenters

    Andrew Winston is founder of Winston Eco-Strategies and works with leading companies to use environmental thinking to drive growth. He has consulted with start-ups and Fortune 500 companies such as Bank of America, Cisco, and IKEA. Andrew is coauthor of the bestseller, Green to Gold, which highlights what works—and what doesn’t—when companies go "green." He is a nationally recognized expert and highly sought-after speaker on green business. He has appeared in the Wall Street Journal, Time, BusinessWeek, Forbes, The New York Times, ABC News, and CNBC.

    Winston bases his work on significant in-company business experience, including executive positions and P&L responsibility at global companies, start-ups and dot-coms. His earlier career included advising companies on corporate strategy while at Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV.

    Jeana Wirtenberg Ph.D., is president of Jeana Wirtenberg & Associates, LLC, a consulting firm specializing in building sustainable enterprises through leadership, culture change, collaboration and learning. She is cofounder and Director, External Relations and Services, of the Institute for Sustainable Enterprise (ISE) at Fairleigh Dickinson University, which brings people together to learn how to develop and lead thriving, sustainable enterprises that are “in and for the world.”

    Working with CEOs, presidents and VPs of Fortune 500 companies, Wirtenberg has helped organizations reach the highest levels of performance excellence by aligning their vision and values with business strategy. She is lead author on several articles, including "Sustainable Enterprise, the Future of Organization Development," and is one of the lead authors on the AMA’s recent report “Creating a Sustainable Future: A Global Study of Current Trends and Possibilities 2007–2017.”

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    Technical Requirements

    To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

    Supported OS, Browser and Additional Requirements

    Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

    • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
    • Adobe® Flash® Player 11.2 or higher

    Macintosh (OS X 10.5 or higher)

    • Mozilla Firefox, Apple Safari, or Google Chrome


    • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
    • Mozilla Firefox

    Test Your Computer

    Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

    If successful, you will receive a "Test Completed Successfully" message on the page.

    Additional Requirements:

    • Minimum bandwidth requirement is 512 kbps for meeting attendees
    • POP-UP Blockers must be turned off to access the program
    • Additional Technical specs can be found here.

    Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!