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5 Steps to Becoming a Trustworthy and Influential Leader

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Price: $199


How You Can Establish Trust to Becoming an Influential Leader

Effective leadership in the emerging economy is less and less about charismatic command and control persuasion; it is increasingly about the collaborative and horizontal skills of trust and influence.

The bottom line is that the level of trust in business relationships, whether internal with employees or colleagues, or external with clients and partners, is the greatest determinant of your success.

The challenge to gaining that trust is having a simple yet powerful framework and analytical way of evaluating and understanding trust. Without the proper framework for evaluating trust, there’s no actionable way to improve your trustworthiness.

This program gives you that framework, as well as a 5-point approach that helps you gain positive influence and be legitimately trusted by people you work with directly, as well as by those over whom you have no direct control. 


We have 1 webinar(s) available starting between 10/1/2013 - 10/1/2013

Date Location Time Attendees  
On Demand Online Webinar On Demand
For assistance registering more than 4  people, please call 1-877-566-9441.

What You Will Learn

By attending this webinar, you’ll learn a step-by-step action plan for building trustworthiness: The Trust Equation. You’ll then learn the five building blocks that let you maximize your own trustworthiness by acting on the equation:

    Step 1 Reset your perspective to the long term
    Step 2  Reset your goals as byproducts of group success
    Step 3 Master the skill of listening to understand
    Step 4 Make friends with the truth
    Step 5 Most of the time, take the first risk

Within this framework, you’ll discover the secrets of how win-win results are achieved, as opposed to split-the-difference results. For example, you’ll learn ready-to-use tactics, such as:

  • A socially acceptable grammatical technique (Name It and Claim It) for speaking difficult truths out loud
  • Ways you can reduce your fears about outcomes, and redirect that energy to more useful initiatives.

This is a great opportunity to discover a scientific, analytical and actionable framework for increasing your trustworthiness and ultimately your career success. Take a moment and register now!

How You Will Benefit

After completing this course, you will be able to:

  • Understand the five building blocks of trust
  • Learn to develop an action plan for building trustworthiness
  • Apply a grammatical technique for speaking truthfully about any topic

How Do AMA Webinars Work?

AMA Webinars provide you with a cost-effective and convenient way to boost your know-how. You can participate in the comfort of your office without the need for travel costs and time.
Because the webinar is live, you can ask our expert questions via online chat during the program. In addition, we will be sending you pre-work approximately one day before the program date via email. Please register early to get these materials which will help guide your learning process!

In addition, paid registrants will have a single-user license to access a recorded archive of the program for a full year.

Please note that AMA Webinars are designed to provide a one-to-one learning experience for an individual and are not designed to be viewed in a group setting. Program access is available only via the MYAMA account of the registered attendee.

This particular webinar does not offer continuing education credits.

About the Presenters

Charles H. Green

is an author, speaker and world expert on trust-based relationships and sales in complex businesses. Founder and CEO of Trusted Advisor Associates, he is author of Trust-based Selling, and coauthor of  the The Trusted Advisor and its follow-up, The Trusted Advisor Fieldbook. His articles have been published in several journals, including Harvard Business Review, Directorship Magazine, and Management Consulting News. He is a contributing editor at RainToday.com.

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Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!