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eBay: The Overlooked Marketing and Sourcing Channel

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With over 200 million registered users and net revenues in the billions of dollar, eBay is an international marketplace that is growing by leaps and bounds every year. The fact is, eBay is a proven, ready-to-use e-commerce solution that can help your organization save money and increase revenues.

The bottom line: every company should consider an eBay presence as part of their marketing and sourcing mix.

Marketing: If your company is not selling products on eBay, then someone else is controlling your brand on this e-commerce channel. Plus, products on eBay are very well indexed by search engines and can actually drive additional traffic to your corporate Website.

Sourcing: Many categories of products on eBay-often low-value office supplies and electronics-are much cheaper online and in bulk than they are from traditional wholesalers or suppliers. Whether you’re in need of office furniture and ink cartridges or specialized industrial equipment, eBay can often save you a bundle.

This Webcast has been designed for directors, managers and supervisors in business development, marketing, sales, sourcing and finance who need greater insight into leveraging eBay in their organizations.

What You Will Learn

This Webcast explores a number of ways that brick-and-mortar businesses can integrate eBay into their operations, including information on:
  • Integrating eBay into corporate purchasing/sourcing processes
  • Liquidating excess inventory or seasonal goods on eBay
  • Using eBay to expand into international markets
  • Tax and Legal Issues related to doing business on eBay

About the Presenters

Cliff Ennico is a syndicated columnist, author, host of the of popular Business TV shows Money Hunt and a popular instructor at eBay University. A Wall Street attorney turned successful entrepreneur Ennico is a frequent contributor to Entrepreneur, magazine and other publications and Websites. He is the author of the AMACOM book The eBay Seller's Tax and Legal Answer book.

Greg Holden is an eBay PowerSeller and the author of several books about eBay and online auctions, including Internet Auctions for Dummies, The Collector's Guide to eBay, How to Do Everything with Your eBay Business, and Selling Beyond eBay. He has been interviewed by major media including the New York Times, Entrepreneur magazine, and Parents magazine.

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Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!