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Corporate Communications in a Web 2.0 World

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Price: Free

Attending this Webcast is free. Registration is required.
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Today you’re at a crossroads—constantly forced to gauge the right mix of traditional outreach and new media technologies to seamlessly and successfully advance your brands and increase your bottom line. 

Your company's success is heavily reliant on how it portrays itself on the Web. During this Webcast, Robert Dilenschneider will give you a clear understanding of the means necessary to advance your agenda using the latest communication and social media tools.

What You Will Learn

By attending this 60 minute program you’ll gain a firm understanding of:
  • The historic paradigm shift Web 2.0 has wrought in how we communicate, collaborate, dispute and engage with one another
  • Some of the best ways to use Web 2.0 technologies like social media networks, blogs, and Webcasts to achieve success
  • The digital mind-set needed for strategic planning and executing your digital strategy
  • The importance of shaping your Web presence, including your online content, image and use of communication tools (e.g., links to other sites, blogs, reports, etc.)
  • How to mix digital and traditional communications strategies and tactics to achieve fresh results and increase your competitive advantage

While attending the Webcast is Free, reservations are required.

About the Presenters

Robert L. Dilenschneider is the founder and principal of The Dilenschneider Group, a public relations and communications consulting firm. He is the former president and chief executive officer of Hill and Knowlton, Inc. and the author of many books including Power and Influence. He is a member of the Public Relations Society of America, the International Public Relations Association, the Council on Foreign Relations, the U.S.-Japan Business Council, the Economic Clubs of New York and Chicago, and the Florida Council of 100 and a Fellow to the International Association of Business Communicators.  In recognition of his contribution in promoting New York City, Dilenschneider received the City’s Big Apple award.

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Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!