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The Carrot Principle

Building Employee Engagement and Recognition to Drive Business Success
Recording Date: September 23, 2009
Price: Free

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A breakthrough study of 200,000 people over the last 10 years found dramatically greater business results when managers offered their staff constructive praise and meaningful rewards.

What You Will Learn

Join Adrian Gostick and Chester Elton as they discuss how the best managers use recognition to engage employees, retain top talent, and stimulate growth and productivity.

About the Presenters

Chester Elton has been called the “apostle of appreciation,” by the Globe and Mail, Canada’s largest newspaper, and “creative and refreshing” by the New York Times. Elton is an in-demand speaker the world over and is coauthor of several successful leadership books, including The Carrot Principle and The Invisible Employee. His book, 24-Carrot Manager has been called a “must read for modern-day managers” by Larry King of CNN. As a motivation expert, Elton has been featured in the Wall Street Journal, Washington Post, and Fast Company magazine. He has also been a featured on "60 Minutes", NBC’s "Today Show", CNN, ABC’s "Money Matters", MSNBC, and National Public Radio. He is coauthor of The Orange Revolution. For more information, visit TheCultureWorks.com

Adrian Gostick is a global thought leader on workplace strategy and the author of several successful books on employee engagement. His research has been called a “must read for modern-day managers” by Larry King of CNN, “fascinating,” by Fortune magazine and “admirable and startling” by the Wall Street Journal. He is coauthor of the bestselling books The Levity Effect, The Invisible Employee, The Carrot Principle, The Integrity Advantage, and The 24-Carrot Manager. As a workplace expert, Gostick has appeared on such television programs as NBC’s "Today Show" and CNN’s Larry King. His is coauthor of The Orange Revolution, was a #1 Wall Street Journal bestseller. For more information, visit TheCultureWorks.com.


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher


  • Mozilla Firefox 1.5 or higher


  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.