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Search Engine Optimization: What Every Marketer Should Know

Recording Date: October 10, 2007
Price: Free

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Overview

The question: Why is Google, a multibillion dollar company, worth so much money?

The answer: Because Search Marketing works for companies big and small.

A Website properly optimized for search engines can increase sales and brand awareness, decrease the cost of generating qualified leads, reduce customer service costs and protect your company's reputation.

Now is the time to learn the ins and outs of this critical marketing tool and start planning your strategy for 2008.

What You Will Learn

Attend this FREE Webcast and discover how to put Search Engine Optimization (SEO) to work for you and your organization. Attend and you'll get key questions answered, such as:
  • What is search marketing and why is it so important?
  • What is SEO?
  • Where does SEO fit into your overall Search Marketing strategy?
  • Which often used search techniques actually punish your rankings?
  • Everyone wants to be #1...so what must be done to win this battle?
  • What does the future hold in the constantly evolving world of web search?

The Webcast is perfect for those who want to use search marketing to achieve their marketing goals and enhance their own marketable skills. You do NOT need a technical background or be a programmer to benefit greatly from this presentation.

About the Presenters

Craig Homenko for over 10 plus years has been involved in online and search marketing. Applying his diverse industry and geographical experience, Homenko developed the SEO Winning Process™—a proprietary, step-by-step approach to successful search engine optimization that systematically improves rankings.

 

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher

Linux

  • Mozilla Firefox 1.5 or higher

Solaris

  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.