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Management Readiness for Big Data: Skills, Talent and Tools

Recording Date: October 09, 2013
Price: Free

Attending this Webcast is free. Registration is required.
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Big data…big deal

Information is supposed to make us smarter, but more often than not, it simply overwhelms us.

This program is for you if you feel like you’re drowning in data and unsure which data to use to drive your company initiatives.

The truth is that the amount of data available to help run your business is greater than ever before. To effectively use this information, managers must consider the practical side of big data...what matters to you is how do you grow and build a team to make smarter decisions. 

Much of the information out there just discusses the promise of the data deluge. The challenge is not the volume of data but rather the judgment needed to use it. This webcast focuses on the abilities needed to discover, interpret and deliver data analytics across products and segments.

What You Will Learn

In this webcast, you’ll explore:
  • Specific skills to effectively frame the problem you’re addressing to uncover key opportunities and drive growth
  • Critical marketing steps of orientation necessary before engaging tools and technology
  • How to simply and quickly amplify decision making by separating the signal from the noise
  • 7 key questions you should be asking linking analytics to strategy.

Too often people dive into the data only to be lost in haze of data. This discussion will be pragmatic and immediately applicable to managers across all industries.

While attending this program is FREE, reservations are required.

About the Presenters

Christopher Frank is vice president of business-to-business and communications research at American Express, where he is responsible for advertising, brand, and business-to-business research. He is a respected speaker and leader in market research and advertising worldwide. Prior to joining American Express, Frank spent 10 years at Microsoft, as senior director of corporate research. He is the coauthor of Drinking From the Firehose.

Paul Magnone

is a tech strategist and business development leader who consults on strategic decisions and growth opportunities. Previously, he was VP of Business Development at Openet Telecom, a mobile telecom and big data software firm. He holds two patents and has extensive experience building strategic alliances spanning Fortune 100 organizations and with U.S., European and Israeli venture capital firms. He is the coauthor of Drinking from the Firehose.


Related Seminars

For additional training on this topic, consider these AMA seminars:

- Tools and Techniques for Mastering Data
Make smarter business decisions using these powerful data analysis methods.


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program.
  • Additional Technical specs can be found here.

Important tip—Please allow 15 minutes prior to joining a session to conduct your set-up and testing!