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Coolhunting: In Pursuit of the Next Big Thing

Recording Date: October 17, 2007
Price: Free

Attending this Webcast is free. Registration is required.
Sign-up for your Free MyAMA account now or call 1-800-262-9699.

Overview

Now you can determine what’s going to be cool—before everyone else.

The art of coolhunting involves zeroing in on the fresh idea that will be the genesis of a hot new trend. It also involves finding the people responsible for the idea—the trendsetters who will cause others to jump on board.

Peter Gloor and Scott Cooper have done extensive research into the fascinating world of coolhunting and its many applications. At this live event and Web Simulcast, they explain what coolhunting is, how it originated, how it works, and walk you through an actual coolhunt — either a preplanned exercise or a guided hunt specific to your company or product.

This Webcast has been designed for executives, vice presidents, directors, and managers who are seeking the next big thing.

What You Will Learn

Peter Gloor and Scott Cooper have done extensive research into the fascinating world of coolhunting and its many applications. At this live event and Web Simulcast, they explain what coolhunting is, how it originated, how it works, and walk you through an actual coolhunt — either a preplanned exercise or a guided hunt specific to your company or product.

Register now so you can find out how to:

  • discover cool trends for your field by tapping into the collective intelligence of your potential customers (coolhunting)
  • find the trendsetters who convert an innovation into a trend
  • run with the new trends you find and tap their business value (coolfarming)

Join us in-person or online to discover how to become an effective coolhunter, one that can search and pinpoint the ideas and products that will the next big thing … before they take off.

Special Offer: Charter your own coolhunt

Bring a team of four or more from one company and give us five product-specific keywords at least seven days in advance; we’ll craft a unique coolhunt, relevant to your business, that you can set out on at the event. Teams will be contacted seven days before the event for their keywords.

About the Presenters

Peter Gloor has enjoyed a 20-year career as an executive for UBS, PwC, and Deloitte. He currently divides his time between the MIT Sloan School of Management, Helsinki University of Technology and the University of Cologne, where he teaches, leads research and writes. He is coauthor of Coolhunting: Chasing Down the Next Big

Vijay V. Vaitheeswaran is an award-winning correspondent for The Economist. He joined the staff as the London-based Latin America Correspondent in 1992. He opened its first office in that region in Mexico City and served as bureau chief until 1997. Vijay is a term member of the Council on Foreign Relations and teaches at NYU’s Stern Business School.

Scott Cooper a Research Affiliate at the MIT Sloan School of Management, works with technologists and social scientists on a wide variety of projects. His long corporate experience includes helping two leading information technology companies develop new strategic service business lines. He is coauthor of Coolhunting: Chasing Down the Next Big Thing.

 

Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® 98 SE, 2000, XP, Windows VistaTM Home Basic, Home Premium, Ultimate, Business, or Enterprise (32-bit or 64-bit editions)

  • Internet Explorer 5.0 or higher
  • Netscape Navigator 7.1
  • AOL 9
  • Mozilla Firefox 1.5 or higher

Macintosh (OS X 10.2, 10.3, 10.4)

  • Safari 1.1 or higher
  • Mozilla Firefox 1.5 or higher

Linux

  • Mozilla Firefox 1.5 or higher

Solaris

  • Mozilla 1.7 or higher

Additional Requirements:

  • Macromedia Flash Player 8 or higher
  • Macromedia Flash Player 9 or higher for Linux and Solaris
  • Minimum bandwidth requirement is 56 kb/sec

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing! Dial-up connectors - please allow more time.