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Business at the Crossroads: Aligning Commerce, Earth and Humanity

Recording Date: March 12, 2008
Price: Free

Attending this Webcast is free. Registration is required.
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Environmental and social issues have historically been of peripheral concern to business.

At best, companies have felt compelled to “give back” to society in the form of philanthropy or other good deeds directed at the natural environment or the community.

Today global companies stand at a crossroads—facing terrorism, environmental destruction, and antiglobalization backlash—while searching for new sources of profitable growth.

So rather than treating social and environmental issues as expensive luxuries, many companies are now fusing social mission with competitive strategy.

This Webcast explores the integration of sustainable development and environmentalism in business strategy and illustrates how such practices can increase shareholder value and competitive position.

What You Will Learn

Join us to discover business practices that are more inclusive, more welcome, and far more successful—for both companies and communities, worldwide. For example, you’ll hear about:

  • Paths to profitable sustainability: Shattering the “trade-off” myth
  • New commercial strategies for serving the “base of the pyramid”: What enterprises have learned about doing business in income-poor regions
  • Becoming indigenous—for real, for good: Codiscovering new opportunities, cocreating new businesses with the poor
  • Learning from leaders: best practices from companies such as DuPont, HP, SC Johnson, Tata, P&G, and more

About the Presenters

Stuart Hart, Ph.D. is one of the world’s top authorities on the implications of sustainable development and environmentalism on business. He is currently the Samuel C. Johnson Chair in Sustainable Global Enterprise and Professor of Management at Cornell’s Johnson Graduate School of Management. He also serves as senior research fellow at both the Davidson Institute (University of Michigan) and Tilburg University in the Netherlands.

Jeana Wirtenberg, Ph.D  is president of Jeana Wirtenberg & Associates, LLC, a consulting firm specializing in building sustainable enterprises through leadership, culture change, collaboration and learning. She is cofounder and Director, External Relations and Services, of the Institute for Sustainable Enterprise (ISE) at Fairleigh Dickinson University, focused on bringing people together to learn how to develop and lead thriving, sustainable enterprises that are “in and for the world.”

Working with CEO's, Presidents and VP's of Fortune 500 companies, Jeana has helped organizations reach the highest levels of performance excellence by aligning their vision and values with business strategy. She is lead author on several recent articles on sustainable enterprise, the future of organization development and she is also one of the lead authors on AMA’s report: “Creating a Sustainable Future: A Global Study of Current Trends and Possibilities 2007–2017.”


Technical Requirements

To fully participate in this electronic, interactive and live session, please check your system (or ask your IT department) to ensure it meets the following requirements:

Supported OS, Browser and Additional Requirements

Microsoft® Windows® XP, Windows Vista, Windows 7, Windows

  • Internet Explorer 7 or higher, Mozilla Firefox, Google Chrome
  • Adobe® Flash® Player 11.2 or higher

Macintosh (OS X 10.5 or higher)

  • Mozilla Firefox, Apple Safari, or Google Chrome


  • Ubuntu 10.04 or higher; Red Hat Enterprise Linux 6; OpenSuSE 11.3
  • Mozilla Firefox

Test Your Computer

Please ensure that your computer is "Flash/Connect enabled" by clicking on the following link in order to run a short test:

If successful, you will receive a "Test Completed Successfully" message on the page.

Additional Requirements:

  • Minimum bandwidth requirement is 512 kbps for meeting attendees
  • POP-UP Blockers must be turned off to access the program
  • Additional Technical specs can be found here.

Important tip - Please allow 15 minutes prior to joining a session to conduct your set-up and testing!