Assertiveness Training for Women in Business

In todays ever changing business environment it is vital for women to have an assertive voice in business. Assertiveness techniques, when used effectively, can enhance almost every aspect of your job and life — Knowing which tools and techniques to use, and how and when to use them, is critical. AMA’s assertiveness training for women is a 2-day seminar that addresses the unique challenges women face in business and provides them with the assertiveness techniques essential for survival and advancement in their industry. With these skills, women can feel secure that they are sending the right signals that elicit the right responses. They will help you command respect while being respectful and handle almost any situation you’re likely to encounter without seeming overbearing.

AMA's assertiveness training for women gives you the opportunity to practice fundamental assertiveness skills and to share your concerns with other women in a supportive and encouraging learning environment. You’ll assess your leadership style and then apply the new skills and tools you learn directly to one of your own challenges, receive feedback, and refine your skills. Return to work with a complete and flexible plan for achieving the kind of assertiveness your position demands.

• Define assertiveness and its key characteristics
• Describe your individual journey to build effective assertiveness competence
• Demonstrate assertiveness techniques using supportive communication behaviors
• Develop an action plan to incorporate assertiveness techniques in the workplace

Foundations of Assertiveness

• Define assertiveness
• Distinguish among passive, assertive, and aggressive behaviors
• Discuss how socialization affects your behavior in the business environment
• Identify personal work situations and obstacles that challenge assertive behavior

Assertiveness and You

• Identify your assertiveness style preferences
• Assess and identify strengths and weaknesses of your assertiveness style
• Practice using an assertive communication model
• Discuss how value systems impact your assertiveness
• Identify ways to reduce role conflict

Empowered and Assertively Responsive

• Define and assess professional self-esteem
• Practice the elements of assertive responsiveness
• Plan for implementing empowered behaviors and communication

Assertive Communications Skills

• Identify effective communication skills that exude assertive confidence
• Apply active and reflective listening skills to build assertive skills
• Listen and respond assertively to feedback and criticism

Assertive Balance

• Identify techniques for preventing and coping with stress
• Discuss the nature and value of women support networks and resources
• Plan for continuing assertiveness growth

Assertive Techniques and Practices

• Describe four special assertive techniques
• Say “No” and survive

Assertiveness and Leading

• Identify new ways to use assertive leadership in your personal and professional life

Learning Objectives

• Define Assertiveness and Its Key Characteristics
• Describe Your Individual Journey to Build Effective Assertiveness Competence
• Demonstrate Assertiveness Techniques Using Supportive Communication Behaviors
• Develop an Action Plan to Incorporate Assertiveness Techniques in the Workplace

Foundations of Assertiveness

• Define Assertiveness
• Distinguish Among Passive, Assertive, and Aggressive Behaviors
• Discuss How Socialization Affects Your Behavior in the Business Environment
• Identify Personal Work Situations and Obstacles That Challenge Assertive Behavior

Assertiveness and You

• Identify Your Assertiveness Style Preferences
• Assess and Identify Strengths and Weaknesses of Your Assertiveness Style
• Practice Using an Assertive Communication Model
• Discuss How Value Systems Impact Your Assertiveness
• Identify Ways to Reduce Role Conflict

Empowered and Assertively Responsive

• Define and Assess Professional Self-Esteem
• Practice the Elements of Assertive Responsiveness
• Plan For Implementing Empowered Behaviors and Communication

Assertive Communication Skills

• Identify Effective Communication Skills That Exude Assertive Confidence
• Apply Active and Reflective Listening Skills to Build Assertive Skills
• Listen and Respond Assertively to Feedback and Criticism

Assertive Balance

• Identify Techniques for Preventing and Coping with Stress
• Discuss the Nature and Value of Women Support Networks and Resources
• Plan for Continuing Assertiveness Growth

Assertive Techniques and Practices

• Describe Four Special Assertive Techniques
• Say “No” and Survive

Assertiveness and Leading

• Identify New Ways to Use Assertive Leadership in Your Personal and Professional Life

Download Extended Seminar Outline PDF