Discover how public relations can be one of your organization's most powerful marketing tools in today's fiercely competitive, make-it-or-break-it marketplace.

How You Will Benefit
What You Will Cover
Who Should Attend

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How You Will Benefit

Position your organization in the marketplace
Learn exactly what editors want to hear and how to say it to maximize media “pick-ups”
Use public relations to support planning and solving crises
Measure the success of your efforts
Target prospects and adapt your message
Build a network of valuable media contacts
Integrate low-cost public relations strategies into your efforts

What You Will Cover

Public relations: what it is and how it impacts the bottom line
Differentiating between public relations and advertising
The broad scope of public relations activities
Working effectively with the media: avenues of publicity
News releases: format, style and content
Other types of public relations: fact sheet, feature story, case history, op-ed article, biography, speech and broadcast writing, letter to the editor
Dealing with other pertinent publics

Who Should Attend

This seminar is designed for those with less than three years experience in a public relations position—and those new to PR and involved in communications in a cooperation, agency, trade association, government body, university or in public service.