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Mastering Google Analytics

Seminar #76502 Classroom
(Read reviews)

Leverage Google Analytics to better optimize and track your website performance.

Your Immediate Takeaway 
  • Recognize how and why customers are using your website 
  • Know how to collect key data to improve your site 
  • Get insights to help you create more effective marketing

Google Analytics helps you understand a visitor's journey through your website—and use that information to help drive improved business results. By measuring, collecting and analyzing key data and drivers, you can determine better ways to optimize your website’s performance. In addition, learning Google Analytics can help you determine how to improve ad copy and website content, develop stronger marketing initiatives, and design web pages for higher conversion rates.

Hands-on experience is essential to becoming proficient in Google Analytics, and this highly interactive course gives you the opportunity to practice what you learn, as you learn it. You’ll set up a profile, add a filter, analyze trends, segment your data, determine where traffic originates and why—and discuss the impact of your data on the effectiveness of you website. Take this course and discover how Google Analytics can help your business grow stronger.

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Schedule

  • [3] days - $1,495
Download Our Course Info Packet Today
The course packet will provide all curriculum information necessary to demonstrate the value of the program.

Schedule

We have 8 scheduled sessions located nationwide starting between 11/10/2014 - 6/22/2015

Date Location Duration Attendees  
Nov 10, 2014 - Nov 12, 2014 ORLANDO, FL 3 Days
Nov 17, 2014 - Nov 19, 2014 Cary, NC 3 Days
Jan 21, 2015 - Jan 23, 2015 Jacksonville, FL 3 Days
Feb 18, 2015 - Feb 20, 2015 Portland, OR 3 Days
Mar 23, 2015 - Mar 25, 2015 Tampa, FL 3 Days
Apr 20, 2015 - Apr 22, 2015 Omaha, NE 3 Days
May 18, 2015 - May 20, 2015 Philadelphia, PA 3 Days
Jun 22, 2015 - Jun 24, 2015 Columbia, MD 3 Days
Registering more than 4  people, please call 1-877-566-9441.

How You Will Benefit

  • Learn to set up an analytics account and profile 
  • Understand various data points and how they impact your business 
  • Interpret visitor behavior on your website 
  • Identify the various segments visiting your website 
  • Know how to analyze trends and measure conversions 
  • Understand how to calculate revenue and ROI 
  • Identify keywords that visitors are using to find your site 
  • Evaluate shopping cart behavior 
  • Quantify the success of various campaigns 
  • Schedule reports and share data with stakeholders

What You Will Cover

  • Learning how Google Analytics works 
  • Understanding key metrics and navigation 
  • Setting up profiles and applying filters 
  • Determining visitor demographics, location and language 
  • Understanding social engagement 
  • Analyzing data: calculating, segmenting and discerning trends 
  • Defining and measuring conversions 
  • Recognizing the uses of funnels 
  • Setting up and measuring e-commerce data 
  • Measuring different types of site content 
  • Referring and directing traffic 
  • Understanding the social media impact (Facebook/Twitter traffic) 
  • Discovering key aspects of search engines, campaigns and sharing data

Who Should Attend

Marketing professionals and business owners who have fundamental experience using Google Analytics and want to take advantage of its capabilities to improve business results. Some experience in online marketing is desirable but not essential.

Special Feature

Participants are required to bring a laptop.  It is required that you have a Google Analytics account set-up which must be linked to your website, prior to joining the seminar.

 

Additional Information

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