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Mastering Google Analytics

Seminar #76502 Classroom
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Leverage Google Analytics to better optimize and track your website performance.

Your Immediate Takeaway 
  • Recognize how and why customers are using your website 
  • Know how to collect key data to improve your site 
  • Get insights to help you create more effective marketing

Google Analytics helps you understand a visitor's journey through your website—and use that information to help drive improved business results. By measuring, collecting and analyzing key data and drivers, you can determine better ways to optimize your website’s performance. In addition, learning Google Analytics can help you determine how to improve ad copy and website content, develop stronger marketing initiatives, and design web pages for higher conversion rates.

Hands-on experience is essential to becoming proficient in Google Analytics, and this highly interactive course gives you the opportunity to practice what you learn, as you learn it. You’ll set up a profile, add a filter, analyze trends, segment your data, determine where traffic originates and why—and discuss the impact of your data on the effectiveness of you website. Take this course and discover how Google Analytics can help your business grow stronger.

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Schedule

  • [3] days - $1,495
Download Our Course Info Packet Today
The course packet will provide all curriculum information necessary to demonstrate the value of the program.

Schedule

We have 15 scheduled sessions located nationwide starting between 5/13/2014 - 12/8/2014

Date Location Duration Attendees  
May 13, 2014 - May 15, 2014 Washington, DC 3 Days
May 20, 2014 - May 22, 2014 Saint Louis, MO 3 Days
Jun 11, 2014 - Jun 13, 2014 San Diego, CA 3 Days
Jun 18, 2014 - Jun 20, 2014 King of Prussia, PA 3 Days
Jul 14, 2014 - Jul 16, 2014 Pittsburgh, PA 3 Days
Jul 28, 2014 - Jul 30, 2014 Houston, TX 3 Days
Aug 13, 2014 - Aug 15, 2014 Leawood, KS 3 Days
Aug 20, 2014 - Aug 22, 2014 Tempe, AZ 3 Days
Sep 22, 2014 - Sep 24, 2014 Tampa, FL 3 Days
Sep 29, 2014 - Oct 1, 2014 Columbus, OH 3 Days
Oct 14, 2014 - Oct 16, 2014 PORTLAND, OR 3 Days
Oct 20, 2014 - Oct 22, 2014 Linthicum Heights, MD 3 Days
Nov 10, 2014 - Nov 12, 2014 ORLANDO, FL 3 Days
Nov 17, 2014 - Nov 19, 2014 Cary, NC 3 Days
Dec 8, 2014 - Dec 10, 2014 Burlington, MA 3 Days
Registering more than 4  people, please call 1-877-566-9441.

How You Will Benefit

  • Learn to set up an analytics account and profile 
  • Understand various data points and how they impact your business 
  • Interpret visitor behavior on your website 
  • Identify the various segments visiting your website 
  • Know how to analyze trends and measure conversions 
  • Understand how to calculate revenue and ROI 
  • Identify keywords that visitors are using to find your site 
  • Evaluate shopping cart behavior 
  • Quantify the success of various campaigns 
  • Schedule reports and share data with stakeholders

What You Will Cover

  • Learning how Google Analytics works 
  • Understanding key metrics and navigation 
  • Setting up profiles and applying filters 
  • Determining visitor demographics, location and language 
  • Understanding social engagement 
  • Analyzing data: calculating, segmenting and discerning trends 
  • Defining and measuring conversions 
  • Recognizing the uses of funnels 
  • Setting up and measuring e-commerce data 
  • Measuring different types of site content 
  • Referring and directing traffic 
  • Understanding the social media impact (Facebook/Twitter traffic) 
  • Discovering key aspects of search engines, campaigns and sharing data

Who Should Attend

Marketing professionals and business owners who have fundamental experience using Google Analytics and want to take advantage of its capabilities to improve business results. Some experience in online marketing is desirable but not essential.

Special Feature

Participants are required to bring a laptop.  It is required that you have a Google Analytics account set-up which must be linked to your website, prior to joining the seminar.

 

Additional Information

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Choose the AMA Membership plan that’s right for you and take advantage of its many exclusive benefits including Preferred Member Pricing on all AMA Seminars–at least 10% savings.

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