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High-Impact Email Marketing

Seminar #76503 Classroom
(Read reviews)

Learn to develop and implement a permission-based email program.

Your Immediate Takeaway 
  • Understand what comprises an email marketing program 
  • Discover the most effective ways to target and reach your audience
  • Know how to effectively track and measure response

Which marketing channel has consistently produced the highest ROI over the last decade? The answer is email marketing. In that same period of time, countless marketing tactics and tools have rocketed onto the scene, only to fade away just as fast. In fact, only a handful of marketing channels have emerged successfully—and few are as effective as permission-based email marketing.

Once the need for a permission-based email marketing program has been identified and established, you must then understand the legal complexities, decide whether to buy or build your email system, establish internal processes, and be able to design, develop and launch effective email campaigns. In addition, you must be able to navigate your way through a rapidly changing landscape where users receive emails via a wide variety of devices. This comprehensive course covers all of these crucial areas and helps you to develop your email strategy and build a case for email marketing in your company. Taking this seminar is an important first step to implementing your own permission-based email program.

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Schedule

  • [2] days - $1,295
Download Our Course Info Packet Today
The course packet will provide all curriculum information necessary to demonstrate the value of the program.

Schedule

We have 4 scheduled sessions located nationwide starting between 9/25/2014 - 12/18/2014

Date Location Duration Attendees  
Sep 25, 2014 - Sep 26, 2014 ORLANDO, FL 2 Days
Oct 23, 2014 - Oct 24, 2014 Dallas, TX 2 Days
Nov 20, 2014 - Nov 21, 2014 Denver, CO 2 Days
Dec 18, 2014 - Dec 19, 2014 Pittsburgh, PA 2 Days
Registering more than 4  people, please call 1-877-566-9441.

How You Will Benefit

  • Learn the anatomy of an email marketing program 
  • Establish your email strategy—the buy vs. build decision 
  • Know how to use email lists and databases 
  • Understand list types, sources, and how to leverage existing customer databases 
  • Produce engaging creative with proven templates, message layouts and formats 
  • Learn the art and science of testing—roadmaps, A/B splits and multivariate testing 
  • Manage, track and measure response—ROI and other KPIs

What You Will Cover

  • The evolution of email marketing and the factors influencing its future 
  • Getting the latest studies, facts and figures on email marketing 
  • Forecasting for email as part of the overall marketing mix 
  • Why permission is the foundation of successful email marketing 
  • Defining the basics of email marketing 
  • Understanding permission, laws and deliverability 
  • Deciding whether to buy or build an email marketing system 
  • Exploring a wide range of email marketing strategies 
  • Bringing a defined process to email marketing 
  • Learning winning strategies for targeting and reaching your audience via email 
  • Understanding list types: in-house, rented, purchased, etc 
  • Best practices for developing creative that sells 
  • Understanding both the art and the science of testing 
  • Triggered and automated e-dialog campaigns 
  • Managing, tracking and measuring response 
  • Making the business case to the C-suite

Who Should Attend

Marketers, business owners, product or agency professionals, directors, and any professionals who wish to maximize the return on their marketing investment.

Special Feature

Participants are required to being in a laptop to the seminar.  Access to your email marketing platform is helpful to get the most out of the seminar.

 

Additional Information

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