AMA's 5-Day "MBA" Certificate Program

How you do business is changing fast. Competition is more fierce than ever. How well you can grasp and handle data, reduce risks, and manage people, processes, and new technology is being tested daily. Prepare yourself to innovate, strategize, and lead with success.

In this one-of-a-kind program, you’ll explore these vital skills and behaviors, guided by leading business experts, and practice applying them in an intensive business simulation. Each new skill you explore will inform and support every other skill. Working alongside peers from a variety of industries, you’ll also develop the leadership skills you need to apply these behaviors on the job. This hands-on, 5-day immersive course, filled with case studies, exercises, and activities, offers you the unique opportunity to experience what every business must do—cut costs, increase revenue, and mitigate risks—with a holistic, game-changing approach that can have a lasting positive impact not only on your career, but your entire future.

Certificate Programs include additional post-course resources:

• On demand lessons to reinforce key skills
• Best practice skill refreshers
• Articles offering practical tips and tactics

• Know your numbers to make sounder business decisions fast
• Communicate and collaborate more effectively with your team, management, and other stakeholders
• Improve the way you manage people, processes, and risks to drive projects and create value for your organization
• Enhance creativity and innovation in your team to develop new solutions to old problems and respond to changing customer expectations
• Apply what you learn in a guided simulation with fellow course participants
• Sharpen your leadership skills with actionable tips and tools 

Get a Return on Investment

• Identify how the relationship between risk and return influences everyday business decisions
• Recognize how effective risk management maximizes returns while mitigating, minimizing, and eliminating risks
• Know the importance and sources of high-quality information
• Identify ways a business creates and builds value

Speak Finance

• Learn the General Accepted Accounting Principles (GAAP)
• Examine cash versus accrual accounting
• Recognize how the accounting process flows from journal entries, to the general ledger, trial balance, and financial statements, translating operational activities into the financials
• Prepare an income statement, balance sheet, retained earnings statement, and cash flow statement

Problem Solve, Invest, and Grow

• Identify and define the key liquidity, leverage, and profitability ratios
• Improve profitability through cost analysis and profit planning
• Apply different methods for evaluating capital expenditures, monitoring project performance and reaching strategic conclusions
• Evaluate and monitor operating performance

Manage

• Develop, coach, and motivate individual people
• Apply tools to manage teams, processes, and information
• Address generational differences and manage conflict
• Move from an operational manager to a strategic leader

Communicate

• Utilize effective speaking, listening, and writing strategies to enhance and expand your interpersonal and organizational communication skills
• Present ideas (in writing and verbally) in a logical, well-organized format in the appropriate tone
• Learn strategies for virtual and cross-cultural communication
• Develop your own mission statement and strategy for success

Strategize

• Use the ADEPTT model to analyze the current state of your business and define goals
• Engage stakeholders for positive results
• Plan and execute strategy
• Troubleshoot and track results of strategy execution

Market

• Use the Five Ps of Marketing: positioning, product, price, place, and promotion
• Create customer value and cultivate relationships
• Explore the impact of social media
• Analyze marketing budgets, controls, and tracking

Create and Innovate

• Learn various techniques for generating new ideas and uncovering opportunities
• Anticipate customer needs and create new solutions to respond to them
• Use the four basic rules for brainstorming
• Apply tips and tools to develop creative and innovative thinking around products and services

Business Challenge Simulation

• Collaborate with your team of R&D, Sales & Marketing, Finance, and Operations in an online simulation with real-world business challenges
• Understand the market, create demand, and invest in the future
• Create greater value for your company
• Put your newly acquired knowledge and skills to use along with your leadership and teamwork skills

Lead

• Explore the differences between leading and managing
• Examine the key characteristics of leadership
• Present, as a team, leadership and management aspects of making sound business decisions

Get a Return on Investment

• Identify How the Relationship Between Risk and Return Influences Everyday Business Decisions
• Recognize How Effective Risk Management Maximizes Returns While Mitigating, Minimizing, and Eliminating Risks
• Identify Ways a Business Creates and Builds Value

Speak Finance

• Identify Accounting Terms and Concepts
• Recognize How the Accounting Process Flows from Journal Entries, to the General Ledger, Trial Balance, and Financial Statements, Translating Operational Activities into the Financials
• Review and Analyze the Components of Financial Statements, Including the Income Statement, Balance Sheet, Statement of Retained Earnings and Cash Flow Statement
• Comprehend How the Financial Statements Interact with One Another
• Build a Set of Financial Statements from Scratch

Problem-Solve, Invest, and Grow

• Calculate Key Financial Ratios Using the Financial Statements
• Identify and Define the Key Liquidity, Leverage, and Profitability Ratios
• Explain How to Improve Profitability Through Cost Analysis and Profit Planning
• Recognize and Apply Different Methods for Evaluating Capital Expenditures and Monitoring Project Performance
• Evaluate and Monitor Operating Performance

Manage

• Appreciate How the Role of the Manager Has Changed in the Global Business Environment
• Assess Individual and Team Behavioral (Social) and Communication Styles
• Develop, Coach, and Motivate Individual People
• Apply Tools to Manage Teams, Processes, and Information
• Address Generational Differences and Manage Conflict
• Move from an Operational Manager to a Strategic Leader

Communicate

• Utilize Effective Speaking, Listening, and Writing Strategies to Enhance and Expand Your Interpersonal and Organizational Communication Skills
• Present Ideas (in Writing and Verbally) in a Logical, Well-Organized Format in the Appropriate Tone
• Create Complete Messages (That Cover All the Critical Information)

Strategize

• Formulate Strategy Using the ADEPTT Model
• Develop Techniques to Define Strategy Goals
• Engage Resources
• Plan and Execute Productively
• Troubleshoot Successfully
• Track Results and Celebrate

Market

• Define and Analyze Marketing Fundamentals: What Is Marketing, and Why Is It Important?
• Use the Five Ps of Marketing: Positioning, Product, Pricing, Placement/Channels, and Promotion

Innovate

• Define and Differentiate Between Creativity and Innovation
• Apply Tips and Tools to Develop Creative and Innovative Thinking Around Products and Services

Business Challenge Situation

• Collaborate with Your Team to Make Sound Business Decisions
• Practice Your Leadership and Teaming Skills
• Compete and Create Value for Your Company

Lead

• Discuss the Key Characteristics of Leadership
• Differentiate Between Leading and Managing

Download Extended Seminar Outline PDF