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Nick Westergaard on Getting Scrappy

Using limited resources to build a strong brand.

Date: September 30, 2016

By: Nick Wwestergaard

Podcast #: 16-25

Price: Free!

 

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Synopsis

Social media is taking over marketing and it can be hard to keep up but you don't have to be Coca-Cola to make a splash in digital marketing. Nick Westergaard, author of the new AMACOM book Get Scrappy, is here to talk about how to figure out a strategy that will work for you and your company no matter what size. You'll be able to work smart, not hard, and do more with fewer resources

About the Author(s)

Nick Wwestergaard is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and host of the Social Brand Forum, the Midwest’s premier digital marketing event. An in-demand speaker, he also teaches branding and marketing at the University of Iowa.

 

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