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Esther Choy on Letting the Story Do the Work

How to tell a story well to get and keep attention.

Date: September 1, 2017

By: Esther K. Choy

Podcast #: 17-35

Price: Free!

 

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Synopsis

Stories have a beginning, a middle, and an end, that's it. However, there is some nuance that can make a blah story into a memorable one. Esther Choy, author of Let the Story Do the Work, published by AMACOM, joins us with some ways to punch up your storytelling skills that will have people eager to hear more.

About the Author(s)

Esther K. Choy is founder and president of Leadership Story Lab, where she coaches managers in storytelling techniques. She is currently teaching in the executive education programs at Northwestern University’s Kellogg School of Management.

 

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